Balram’s father‚ Vikram‚ succumbed to tuberculosis. While at the deserted hospital‚ Balram learns of the ignorance of India’s government as they failed to care for his father’s condition and illness. "The way boys made us clean up our Father before we could remove the body. A goat came in and sniffed as were mopping the blood off the floor. The ward boys petter her and fed her a plump carrot as we mopped our father’s infected blood off the floor." (42). The horrific death of Vikram emphasizes the dark
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agencies. ISRO is responsible for planning‚ programme and management of research and development in the field of space science‚ technology and applications in our country. It carries out all the developmental activities through various centers units: Vikram Sarabhai Space Centre (VSSC)‚ Trivandrum; ISRO Satellite Centre (ISAC)‚ Bangalore‚ SHAr Centre at Sriharikota (Andhra Pradesh)‚ Space Application Centre (SAC)‚ Ahmedabad;
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Eat2Eat.com 27th of November 2012 Strategic Management - Questions 1. What are the key success factors for competing in the online restaurant booking industry ? 2. What are the fundamental aspects of Eat2Eat ’s strategy ? Which of the 5 generic strategies do you believe Eat2Eat is pursuing ? Has the strategy evolved since the company ’s conception ? 3. Perform a SWOT analysis for Eat2Eat. 4. What role have strategic alliances played in Eat2Eat ’s success ? What
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bout the author: APJ Abdul Kalam is one of India’s most distinguished scientists. He served as the 11th President of India‚ between 2002 and 2007. He was fondly referred to as “The People’s President” during his term. He has honorary doctorates from over thirty universities and is the recipient of the country’s three highest civilian awards – the Padma Bhushan‚ the Padma Vibhushan and the Bharat Ratna. My thoughts on the book: … “He who knows others is learned‚ but the wise one is the one who
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other party in transition is reliable and honest; benevolence‚ however‚ it refers to a repeated seller-buyer relationships (S‚ Ba P. A. Pavlo ‚ 2002 ). E- Functional benefits: Refer to pragmatic and instrumental benefit of consumption offering. (Batra and Ahtola ‚ 1990 ; Childers et al.2001; Chitturi et al. 2008 ; Crowley et al‚1992). Whereas f. Experiential Benefits Experiential benefits represent affective
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Carsten Erfgen Impact of Celebrity Endorsement on Brand Image: A Communication Process Perspective on 30 Years of Empirical Research Research Papers on Marketing and Retailing University of Hamburg Tor zur Welt der Wissenschaft Institute of Marketing and Media Marketing and Branding Head of the Institute Prof. Dr. Henrik Sattler No. 40 Carsten Erfgen* Impact of Celebrity Endorsement on Brand Image: A Communication Process Perspective on 30 Years of Empirical Research July
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References: Books De Mooij‚ M.‚ 2005 Holt‚ D.‚ 2003. Managing the Transnational Brand: How Global Perceptions Drive Value. Harvard: Harvard Business School. Keller‚ K.‚ 2003. Strategic Brand Management. New York: Prentice Hall. Batra‚ R.‚ Ramaswamy‚ V.‚ Alden‚ D.L.‚ Steenkamp‚ J.B.E.M. & Ramachander‚ S.‚ 2000. Effects of brand local/non-local origin on consumer attitudes in developing countries. Journal of Consumer Psychology‚ Vol. 9 No. 2‚ pp. 83-95. Ger‚ G.‚ Belk‚ R. and Lascu
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The Impact of Brand Personality on Brand-Aroused Feelings Dr Karen Miller School of Management and Marketing‚ University of Southern Queensland‚ Toowoomba‚ QLD‚ Email: Miller@usq.edu.au Brand managers are increasingly using brand personality to differentiate and uniquely position their brand without really knowing its effects. This study begins to addresses this gap by examining the effects of brand personality on brand-aroused feelings across the product categories of sport shoes‚ mobile phones
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raha hai”. But girl child only be save if the mentality of common man toward girl changed. Save the girl child because if there is no daughter then how would we have mother. Daughters means‚ saving mothers thus‚ saving country. Name:-Vikram Singh Slathia M.Sc. Computer Science Central University of
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Planning‚ Testing of Advertising Effectiveness‚ Preparation and Choice of Methods of Advertising Budget‚ Ethical and Social Issues in Advertising‚ Management of Advertising Agencies‚ Role of Advertising in Natural Development. Suggested Readings 1. Batra Myers and Aker - Advertising Management (Pearson/ Prentice Hall‚ 5th Ed.) 2. Loudon D.L. and Bitta Della - Consumer Behaviour (Tata Mc Graw Hill‚ 4th Ed.) 3. Schiffman Leon
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