"Vikram Batra" Essays and Research Papers

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    For as long as one can remember‚ racial profiling has been considers a major issue between enforcement and citizens in general. Racial profiling is the act of suspecting or targeting a person on the basis of an individual’s race‚ ethnicity‚ religion or national origin. Most often when people think about racial profiling‚ they think of police brutality‚ which is wrong. The idea of racial profiling should be acceptable as long as no one is being harmed and there is no racism involved. People are convinced

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    Indian Economy

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    Introduction to India & Indian Economy: India is the seventh largest country by area‚ the second-most populous country with a population of over 1‚241‚491‚960 people. India is surrounded by three-water bodies namely Indian Ocean on the south‚ the Arabian Sea on the west‚ and the Bay of Bengal on the east. India shares its border with 7 countries namely Pakistan‚ China‚ Nepal‚ Bhutan Afghanistan‚ Burma and Bangladesh. India is a democratic country and is governed under a parliamentary system consisting

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    writing in English like his ancestors such as Mulk Raj Anand‚ R.K. Narayan and Raja Rao‚ but this liking of Chetan Bhagat to portray Indian reality can be considered even an extension and partially extermination of his immediate predecessors like Vikram Seth‚ Salman Rushdie‚ Arundhti Roy who changed the face of Indian novel in English with their continue practice of shattering the standard of westernized looking as ‘other’ and ‘substandard’ discussed in Edward Said’s famed treatise Orientalism as

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    Corporate Social Responsibility Practices in Firms and Corporate Image Abstract Corporate Social responsibility is one of the ways for firms to show that they care about their environment‚ employees and customers. Why is this important for companies to show that they care about their environment? Competition is fierce in the telecommunication market having companies like ‘Alice’ an American telecommunication company that entered the German market providing telecommunication services like Internet

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    Journal of Marketing Management Vol. 26‚ Nos. 11–12‚ October 2010‚ 1037–1056 Do brand names in a foreign language lead to different brand perceptions? Laura Salciuviene‚ Lancaster University‚ UK Pervez N. Ghauri‚ Kings College London‚ UK Ruth Salomea Streder‚ Lewis-Global Public Relations‚ UK Claudio De Mattos‚ Manchester Business School‚ UK Abstract This study examines the effects of brand names in a foreign language‚ country of origin‚ and the incongruence between the two on brand perceptions

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    Vakratsas Ambler 1999

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    How Advertising Works: What Do We Really Know? Demetrios Vakratsas; Tim Ambler Journal of Marketing‚ Vol. 63‚ No. 1. (Jan.‚ 1999)‚ pp. 26-43. Stable URL: http://links.jstor.org/sici?sici=0022-2429%28199901%2963%3A1%3C26%3AHAWWDW%3E2.0.CO%3B2-K Journal of Marketing is currently published by American Marketing Association. Your use of the JSTOR archive indicates your acceptance of JSTOR ’s Terms and Conditions of Use‚ available at http://www.jstor.org/about/terms.html. JSTOR ’s Terms and Conditions

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    Ppt on Promotion

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    Journal of Case Research Volume III Issue 01 Technology as A Tool for Turnaround: A Case of Scooter India Limited A. Sahay1 and Sanjay Mohapatra2 It was October‚ 2000‚ the siren blew at 2.30 pm and the employees of morning shift were leaving the factory after their duty. Dr. Sahay‚ Chairman & Managing Director of Scooters India Ltd. Looked through the glass window of his corner room and was wondering if he could make the company profitable and secure their jobs through infusion of home

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    Soham

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    Dr. A.P.J. Abdul Kalam‚ past President of India‚ is the undisputed father of India’s missile programme. He has breathed life into ballastic missles like the Agni and Prithvi‚ which put China and Pakistan well under India’s missile range. It is too exhausting to track Dr Abdul Kalam’s achievements to date. In the ’60s and ’70s he was a trail blazer in the space department. In the ’80s he transformed the moribund Defence Research and Development Laboratory in Hyderabad into a highly

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    INTRODUCTION   The College‚ a part of the Delhi University‚ stands today as one of the most reputed Business School in India.  Not just academics‚ But CBS caters to the development of co-curricular acumen among students.  CBS resides in itself‚ FinX‚ the finance society of college‚ that aims at developing financial and monetary skills among students. Objectives Boost financial acumen of students Awareness about the recent happenings in the world of finance Platform for students to present

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    Book Review - Ignited Minds ’Dream‚ Dream‚ Dream‚ Dream transforms into thoughts. Thoughts result in actions’ - Vision of the Indian Former President APJ Abdul Kalam which he shares with his countrymen in ’Ignited Minds’. It seems that the Indian today lacks patriotism. They are not bothered about who wins the elections and what happens to the political stage in India. But why is that so? History tells us that the freedom fighters of the country knew how to transform their dreams into reality

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