Advertising & Sales Promotion “Parle-G” Submitted By: Varun Gupta : PG20095696 Vikram Sharma : PG20095098 Index S. No. Content Page Number 1 Company and Brand Details 1 2 Agency Details 3 3 Consumer and Brand Positioning 4 4 Consumer Response Model—Stage 5 5 Source Message and Channel Factors 6 6 Objectives for the Brand 7 7 Consumer feelings (FCB Grid) and appeals recom-mended 8 8 Designing Communication 9 9 IMC—Recommended Mix for Parle-G 10 10 Sales Promotions—Recommended options 11 11 References
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- M/S Auto India‚ Pune‚ India Beneficiary - M/S General Motors‚ Detroit‚ USA. Issuing Bank - Global Bank‚ Pune‚ India Advising Bank - The American Bank‚ New York Negotiating Bank - The American Bank‚ New York Reimbursing Bank - International Bank‚ New York Availability - Negotiable at sight Expiry - At the counters of The American Bank‚ New York Amount - USD 100‚000 Merchandise - Car engine parts Quantity and price - 50 units @ USD 2000 per unit Circumstances Issuing Bank Global Bank
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1 Objectives of the Course • • • • To provide a formal quantitative approach to problem solving To give an intuition for managerial situations where a quantitative approach is appropriate To introduce some widely used quantitative models To introduce software for solving such models. 2 Must-Read Article Inventory • • • • “Decision trees”‚ Robin Greenwood (HBR‚ March 2006) “Note on Linear Programming”‚ Jonathan Eckstein (HBR‚ November 1992) “Sampling and Statistical Inference”‚ Arthur
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3 : Literature Review in Capital Budgeting Studies 3.1 Introduction 3.2 Literature Review : Foreign Studies 3.3 Literature Review : Indian Studies 3.4 Conclusion 92 Chapter 3 : Literature Review in Capital Budgeting Studies 3.1 Introduction: A number of researchers in finance and accounting have examined corporate capital budgeting practices. Many of these articles survey corporate managers and report the frequency with which various evaluation methods‚ such
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Company Assessment: An Analysis of CitiGroup 1 Company Assessment: An Analysis of CitiGroup Introduction With origins dating back to 1812‚ Citigroup (Citi) is a global diversified financial services holding company providing both individuals and institutions with a broad range of financial products and services. These services include; consumer banking and credit; corporate and investment banking; securities brokerage; transaction services; and wealth management. Headquartered in Manhattan
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INTRODUCTION To a great extent‚ the Supreme Court of India finds its strength in Article 21 of the Constitution‚ for the reason that much of its judicial activism has been based on interpreting the scope of this Article. Majority of the PIL cases have been filed under this Article only. The Supreme Court is now known as an activist court. There has been no change in the words used in Article 21‚ but there has been a change in the way it has been interpreted. The scope of the Article has expanded
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of human motivation‚ Psychological Review‚ Vol 50(4)‚ Jul Poels‚ K. Dewitte‚ S. (2006) How to capture the heart? Reviewing 20 years of emotion Bradley‚ M.M. and Lang‚ P.J. (1994) Measuring emotion: The self-assessment manikin and the Holbrook‚ M. Batra‚ R. (1991) Consumer Responses to Advertising: The Effects Research‚ Vol. 17‚ No. 4 (Mar.‚ 1991)‚ pp. 440-453 Russel‚ J 39‚ No. 6‚ 1161-1178 Mehrabian‚ A.‚ & Russell‚ J.A
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A Few Great Personalities of INDIA All of us have seen many presentations floating around about eminent people like Aryabhatta‚ Chankya‚ Srinivasa Ramanujam etc. While we are very proud of the great deeds our ancestors have achieved‚ we believe we should also recognise the present day greats who have contributed in this century and/or contributing today. Below is a list of few such great personalities. This list is not comprehensive‚ many more can be added. A few people might not agree
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the rich potential of these institutions’ customer-facing channels — fertile ground for growing and sustaining profitable‚ long-term relationships. By shifting their focus back to the customer‚ banks can set off a new wave of value creation. By Vikram Lund‚ Ian Watson‚ John Raposo and Christa Maver Optimizing distribution channels Contents 1 Introduction 2 The past decade: How banks prospered 4 Facing the point of diminshing returns 5 Unmet expectations for channel migration 7 What banks
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IMC PROJECT Group 2 Cadbury Dairy Milk Cadbury Dairy Milk Submitted by: Swarna Renu (11EX-051) Udit Vikram Singh (11EX-052) Umacharan (11EX-053) Utkal Garg (11EX-054) Varenya Maheshwari (11EX-055) Submitted by: Swarna Renu (11EX-051) Udit Vikram Singh (11EX-052) Umacharan (11EX-053) Utkal Garg (11EX-054) Varenya Maheshwari (11EX-055) Section-1: Brand campaign descriptors Brand Name- Cadbury Dairy Milk Campaign Name- “Shubh Aarambh”
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