“Dimensions of brand personality”‚ Journal of Marketing Research‚ August‚ pp Agarwal‚ J. and Kamakura‚ W.A. (1999)‚ “Country of origin: a competitive advantage?”‚ International Journal of Research in Marketing‚ Vol Alden‚ D.L.‚ Steenkamp‚ J.E.M. and Batra‚ R. (1999)‚ “Brand positioning through advertising in Asia‚ North America‚ and Europe: the role of global consumer culture”‚ Al-Sulaiti‚ K.I. and Baker‚ M.J. (1998)‚ “Country of origin effects: a literature review”‚ Marketing Intelligence & Planning
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Executive Summary The business world is very competitive‚ so every business decision should be taken carefully. When a company is facing a problem‚ it usually uses a problem solving process to identify a problem and analyze pros and cons among possible solutions. This paper is an analysis in regard to Citigroup Inc in order to identify possible problems that the company is facing. We are going to set out the problem-solving process based on PSU SBA framework. PSU SBA represents six steps in problem-solving
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Green Healthcare: Revisiting Healthcare For Sustainable Future. Abstract: Green Healthcare: Revisiting Healthcare For Sustainable Future. Keywords: Green healthcare‚ Sustainable medicine‚ Green architecture The Hippocratic oath preaches “First‚ Do no harm”. Are they not really causing inconvenience to anyone while doing good to the patients? The health care services accomplish an indebted job in treating illness. But it cannot be excluded from the list of segments that disturb the divine
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References: 1. Bahal R.‚ Marwaha S. and Wasson M.‚ (2005). Expert System of Extension: NATP-CGP final project report. 2. Batra P.K. et al. (1999). Agricultural Field Experiments Information System: project of IASRI‚ New Delhi. 3. 4. Callaway‚ D.R. (1999). Inside Servlet‚ Addison-Wesley‚ USA. Date‚ C.J. (1998). An Introduction to Database Systems (Third Edition)‚ Addison-Wesley/
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Name of the Institutions whose Two Year Full Time Postgraduate Diploma in Management* has been equated with MBA Degree for purpose of Higher Education S.No. Name of the Institute Course Address Equivalence Offered Granted 1. Amity Business School‚ Noida (UP) PGDM Amity Delhi/Noida Campus 2002- till the (Now University) Block E2 inception of the Amity University Campus university Sector-125‚ Noida – 201 303 (UP) 2. Amrita Institute of Management‚ PGDM Amrita School of Business
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The remake trend in Bollywood Name: Palak Agarwal Class: SYBBA-C Roll No: 150 Acknowledgement So many people to thank… * First of all I would like to thank my parents for providing me the quiet place to type down my speech. * In addition‚ a sincere thank you to my brother
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[Year] MARKETING CHANNEL Most producers do not sell their products directly to the final users; between them stands a set of intermediaries performing a variety of functions. These intermediaries constitute a marketing channel also known as Trade Channel or Distribution Channel. Marketing Channels are set of interdependent organizations involved in the process of making a product or service available for use or consumption. They are set of pathways a product or service follows
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Indian Society for Technical Education (ISTE) Delhi Section Convention Delhi Technological University‚ Delhi September 5-6‚ 2013 Technical Sessions Schedule Day 1-5th September 2013‚ Technical Session I-2.15pm to 4.15 pm TECHNICAL EDUCATION IN THE NEW MILLENIUM Session Chair- Prof S. K. Garg‚ Professor and Head‚ Training and Placement Dept‚ DTU‚ Delhi Session Co-Chair-Dr. Narendra Kumar‚Director‚ Krishna Institute of Engg. and Technology‚ Ghaziabad‚ U.P ISTE 113 Towards an Educational
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MATERIALS REVOLUTION UNIT REVISION BOOKLET Vikram Mahal How To Use this Booklet: This booklet has been created by addressing all the points on the OCR B salters specification for the section‚ what’s in medicine. I advise reading through the Book‚ highlighting or underlining words written in ALL CAPITALS. I also suggest making a spider diagram or mind map to summarise key points and help the information here stick in your mind. You could also draw your own images by points on this
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Journal of Euromarketing‚ 18:115–132‚ 2009 Copyright c Taylor & Francis Group‚ LLC ISSN: 1049-6483 print / 1528-6967 online DOI: 10.1080/10496480903022253 Customer-Based Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey
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