"Vikram Batra" Essays and Research Papers

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    Assignment 3: Long-Term Investment Decisions March 9‚ 2014 Managerial Economics and Globalization ECO 550 Capital Budgeting Decisions Introduction A low calorie food or a healthy option of food is a new concept‚ which has gained a lot of interest in the recent times. In the previous assignment‚ we had discussed the background and the introduction of the company‚ which wants to cater to this segment. This paper will discuss the long-term capital budgeting decisions that such a company

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    10 Headlines for Today (1) SC slams medical colleges on increasing management quota seats (2) 70 injured in Srinagar violence (3) Pakistan nurtured terrorism: Zardari (4) 1.5 lakh Indians return from UAE due to slowdown (5) World starting to pull out of recession: IMF (6) WS Industries’ Rs 140 crore insulators project in Vizag SEZ starts production (7) Jamaican athletics Usain Bolt recorded the fourth fastest time in history in the 200 metres of 19.59 seconds (8) England reach 336-7 on day

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    Mi India Service Centers Hotline: 1800 103 6286 Service Hours: 09:00-18:00 Mi Exclusive Service Center City Service Center Name Area Bangalore Banglore ESC Centre Cochin New Delhi Cochin ESC Delhi ESC Centre South Delhi Mumbai Mumbai ESC Malad West Hyderabad Hyderabad ESC Mi Multi-Brand Service Center City Service Center Name Sri Sai Cells Bangalore Pramanik Mobile Service Shrishti Services Prodcon Tech Service Pvt Ltd Mumbai New Tech Solution S.G Infotech Best Services Technocare Solutions

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    of trade The weighted average of a nation’s export prices relative to its import prices.  flows and attracting foreign direct investments (FDIs) to their countries‚ but they have their own comparative advantage in terms of skills and endowments [Batra and Khan (2005)]. Recently‚ under the pressure of other countries especially the U.S.‚ China changed its exchange rate by 2.1 percent in July 2005 and has been resisting making big changes in its exchange rates system. This policy change not only

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    BIANCA GROHMANN* Although masculinity and femininity are personality traits relevant to brands‚ their measurement and contribution to branding theory and practice have not been examined. This article describes the development and validation of a two-dimensional scale measuring masculine and feminine brand personality that is discriminant with regard to existing brand personality dimensions and scales measuring masculinity and femininity as human personality traits. This scale is applied to show

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    Vikram University‚ Ujjain (MP) A PROJECT REPORT SUBMITTED TOWARDS PARTIAL FULFILLMENT FOR THE AWARD OF DEGREE OF MASTER OF BUSINESS ADMINISTRATION On Study on "impact of advertising in B2B marketing" Certificate This is to certify that is a bonafide student of Royal Institute of Management & Advance Studies‚ Ratlam has successfully completed the project work as prescribed by the Vikram University‚ Ujjain in the partial fulfillment of the

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    Advertising –A tool of sales promotion for Micro Small Medium Enterprise’s 1. N.Prabakaran (Resource Scholar‚ Dept.of Business Administration‚ Annamalai University) 2. Dr.S.K.Nagarajan (Assistant Professor‚ Dept of Business Administration‚ Annamalai University) E-mail:prabamba87@gmail.com‚naga_skn@yahoo.com Abstract – In these modern days‚ the marketing manager’s are able to find new techniques and tools of

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    References: Aaker‚ D. A. (1991) Managing Brand Equity. New York: The Free Press. Alden‚ D. L. Steenkamp‚ J. B. E. M. and Batra‚ R. (1999) Brand Positioning Through Advertising in Asia‚ North America‚ and Europe: The Role of Global Consumer Culture. Journal of Marketing; Vol. 63‚ Issue 1‚ p. 75-87. Boojihawon‚ D. K. Dimitratos‚ P. and Young‚ S. (2007) Characteristics and influences

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    The challenges faced by intel china 03/05/2013 03:22 The challenges faced by intel china Newly Appointed manager of marketing programs of Intel in China‚ Charles Tang was facing resistance from an account manager is his division Yong Li. Conflict between Chinese and Western management styles is evident and needs to be considered carefully besides the individual traits of personnel. Western management processes and style should be developed to suit the Chinese style of management as the former

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    Vietnam: A Better Place for a Factory Executive summary After taking every possible factor into consideration‚ Vietnam is chosen as a better alternative to build a factory instead of Croatia and Botswana. The purpose of this report is to explain the reasons why Vietnam is an advisable choice‚ the selection of international direct investment as entry mode‚ as well as the risk assessment and management. When it comes to the investment in Vietnam‚ the obvious reason first come to people’s mind

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