2008; Racism and Ethnic Discrimination; pg 71-73; Rosen PUBLISHING Scott Marshall; 2012‚ The Fight Against Racism Today Philomena Essed; 1991; Understanding everyday racism (An interdisciplinary theory) Wendi Spisak; 2007; Why racists still exist Vikram Dodd; (2012) “Police up to 28 times more likely to stop and search black people – study;” The
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Attitude towards Foreign and Domestic Products in India and its Effect on Changing Buying Preferences Abstract: Much study have already been done in concern with consumer attitudes toward foreign products have been conducted from time to time by various scholars of our country. The study observes that the impact of consumer interest in foreign product arises from foreign travel‚ branding of product and due to advent of technology etc. Evaluation of the products‚ however is done on the basis of
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SUBMITTED BY- SHREYA SHARMA SEC-F 12BSPHH010990 SEAT NO.-72 MBA SEM I Liril is a popular soap brand sold‚ to a large degree‚ in India‚ and Asia‚ as well as a few places in Europe. Liril is one of the oldest and popular soap brands. It has been consistent in bringing alive freshness. Liril has managed to create breakthrough advertising over the years (like Liril Girl). It has always had an excellent distribution network across India. Liril was launched in the 70s as freshness
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EXECUTIVE SUMMARY McDonald’s India was incorporated as a wholly owned subsidiary – McDonalds India Pvt Ltd (MIPL) in 1993. In April 1995‚ the wholly owned subsidiary entered into two 50:50 joint ventures. The first with Connaught Plaza Restaurants (Mr Vikram Bakshi) to own and operate the Delhi restaurants‚ and Hardcastle Restaurants (Mr Amit Jatia) to own and operate the Mumbai outlets. This marked the beginning of an incredible era in the international McDonalds timeline. It was the beginning of remarkable
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1 TERM PAPER REPORT SUBMITTED TOWARDS THE PARTIAL FULFILMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS COMPARATIVE ANALYSIS OF MCDONALDS AND KFC SUBMITTED BY YASMITA HOTA-A1802010291 VARUN SHARMA-A1802010058 Section-F 2 TABLE OF CONTENTS CHAPTER SUBJECT NO. PAGE NO. 1 Executive Summary 3 2 Introduction 4 a. Objectives 5 3 Company Profile 6 4 Survey Analysis 31 5 Conclusions and Recommendations 33 6 Bibliography
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According to a McDonald ’s corporate press release: "i ’m lovin ’ it is a key part of McDonald ’s business strategy to connect with customers in highly relevant‚ culturally significant ways around the world." Translation: the focus groups they used happen to listen to rap and hip-hop. In an effort to show that McDonald ’s is "down" with their customers‚ they bought off a few rap artists to pose with this goofy white guy and their dumbass mascot: [pic] [pic] Introduction McDonald
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strong brands. New York: Free Press. AAKER‚ D. A. and KELLER‚ K. L.‚ 1990. Consumer Evaluations of Brand Extensions. Journal of Marketing‚ 54(January)‚ pp. 27-41. ADLER‚ C.‚ 2011. The man who makes Patek Philippe tick. Raconteur‚ 09 July‚ pp. 4-5. BATRA‚ R.‚ RAMASWAMY‚ V.‚ ALDEN‚ D.L.‚ STEENKAMP‚ J.E.M. and RAMACHANDER‚ S.‚ 2000. Effects of brand local and nonlocal origin on consumer attitudes in developing countries. Journal of Consumer Psychology‚ pp. 83-95. BERRY‚ L.‚ 2000. Cultivating Service
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References: Literature: • • • Amstrong‚ G.‚ 2009‚ Marketing: an introduction‚ Pearson Education Batra‚ B.‚ 2006‚ Advertising Management‚ Pearson Education India Bowie‚ D. & Buttle‚ F. ‚ 2004‚ Hospitality marketing: an introduction‚ ButterworthHeinemann • • Colgate-Palmolive Annual Report‚ 2009 Haig‚ M.‚ 2004‚ Brand royalty: how the world ’s top 100
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Trade Policy * Introduction * Definition * Types * Arguments for Free trade * Arguments against Free trade * Arguments for Protectionism * Arguments against Protectionism * Free Trade versus Protectionism * Conclusion * Bibliography | | Introduction Trade policy is a collection of rules and regulations which pertain to trade. Every nation has some form of trade policy in place‚ with public officials formulating the policy which they think would be most appropriate
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CRIMES REASEARCH PAPER Criminalization of Attempt to Suicide Nishant Jain Section C Introduction Whoever attempts to end his life but unfortunately fails to end it is liable for punishment. The offence is punishable under Section 309 of Indian Penal Code‚ a self contained section prescribing punishment. Section 309 of the Indian Penal Code reads as: “Whoever attempts to commit suicide and does any act towards the commission of such offence shall be punished with simple imprisonment for a term
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