Marketing Proposal 2010 Spring‚ BUSS205-03 Marketing strategy Team#10 이지훈 (경영학과 2007120334) 박제연 (경영학과 2005120068) 정현영 (경영학과 2007120319) 김형준 (경영학과 2007120320) 김영은 (심리학과 2008130207) [Introduction] This proposal contains six different parts. 1. Introduction for brand. 2. Situational analysis‚ 3. Marketing goals‚ 4. Market STP analysis‚ 5. 4P’s and Marketing Mix. And then 6. Conclusion. 1) Introduction for brand – Not a single product‚ but a brand named Subaru. 2) Situational analysis
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STRENGTHS • Logo-BMW’s white-and-blue logo is recognizable worldwide‚ and recalls the company’s start as an aircraft engine manufacturer. It symbolizes a pilot’s view through a propeller as alternating white and blue segments. • Most successful multi-brand premium car manufacturer-BMW has three brands‚ BMW‚ MINI‚ and Rolls-Royce. They delivered 141‚952 BMW‚ MINI and Rolls-Royce automobiles in 2007 and sales increased by 7.4% from the previous year. • Super luxury Rolls Royce car-The Rolls-Royce
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MANAGEMENT BY OBJECTIVES Management By Objectives (MBO)‚ was first introduced by Peter Drucker in 1954 in his book‚ The Practice of Management. By 1960s and 1970s‚ MBO became the no 1 buzzword of management practices and some form of a panacea for management ills. Most importantly‚ MBO has‚ for the first time‚ introduced significant changes to the command-control top down management system practiced at that time. Not that the Command & Control company system did not have any goals and objectives
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Year 2004 2001 2002 2004 2003 2004 2003 2004 2003 2003 2004 2002 2003 2004 2004 2001 2000 2003 1997 2002 2002 2002 2002 2004 2001 2004 2000 Make Toyota BMW Chevrolet GMC Toyota Volvo Ford Ford Mercedes Chevrolet Jeep Ford Chevrolet Toyota Jeep Ford Mitsubishi Chevrolet Jeep BMW Toyota Ford Ford Chevrolet Mitsubishi Volvo Kia Mean Standard Deviation Asking Price 26‚815 26‚900 17‚797 26‚995 23‚900 30‚995 17‚598 No Price 22‚900 18‚990 13‚995 10‚000 21‚975 22‚988 15‚995 18‚990 7‚600 No Price 5‚800 28
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Recently‚ more and more people have tend to associate their holiday with the number of hotel stars. Instead‚ they seek communion with nature‚ romantic adventure and eco-tourism. However‚ not everyone is willing to their nights camping‚ trying to sleep in a sleeping bag on the cold ground. Welcome to the world of Glamping - glamorous camping! These cozy little houses such as ice huts and dens contain the most essential conditions for a comfortable stay. Their inhabitants will feel like loggers in
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Master of management Gadjah Mada University MARKETing management Designing and managing services Case Study : Ritz-Carlton Hotels Lecture : Prof. Dr. Basu Swastha Dharmmesta‚ M.B.A Group 4 Anne Stam [Student Exchange] Febrini Wulandari 08/277511/PEK/12841 Irwan Arfandi Bachtiar 08/277521/PEK/12851 Case Summary Ritz-Carlton Hotels‚ California‚ USA Ritz-Carlton is a brand of luxury hotel and resort with 70 properties that
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photographic sense‚ the instant in this case is the convergence of angles‚ spaces‚ lines‚ planes‚ figures‚ objects; the coincidence of different temporalities and different speeds of perishability within the image. Granted‚ there is nothing truly perishable within Scissors Shop‚ though it is more the idea of the perishability of the content‚ in this specific location‚ with this specific light and this specific
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1. Define supply chain integration process and need for creating an effective supply chain organization structure. Explain with an illustration. Supply chain management (SCM) is the management of a network of interconnected businesses involved in the provision of product and service packages required by the end customers in a supply chain. Supply chain management spans all movement and storage of raw materials‚ work-in-process inventory‚ and finished goods
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1. Name and describe the types of consumer products and give an example of each. How does the marketing differ for each product type? (AACSB: Communication; Reflective Thinking) There have 5 types: Convenience products: A consumer product that customers usually buy frequently‚ immediately‚ and with minimal comparision and buying effort. Ex: Cazines and candy‚ magazines and fast good. Shopping products: A consumer product that the customer‚ in the process of selecting and purchasing‚ usually compares
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"selling the invisible"-delivering intangible services as a core "product" offering. But invisibility‚ or intangibility‚ is just one factor that distinguishes services marketing from product marketing. Along with inseparability‚ variability‚ and perishability‚ these four characteristics affect the way clients behave during the buying process and the way organizations must interact with them. Differences between service marketing and product marketing 1. When you are marketing a service‚ you are really
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