product from Vinamilk Company after dwindling sale of a poor designed‚ quality‚ attached service and unreasonable price. The analysis will expose an outline of the best marketing strategies to allow Vinamilk approach the achievement of the company’s strategic goals. “Vinamilk Fresh Milk” will be marketed as a unique functional drink while to striving to reinforce the company’s status as the leader in Vietnam dairy industry. The main aim of this report is to present the situation analysis that contains
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Vinamilk’s SWOT analysis a) Strengths Established since 1976‚ Vinamilk has grown strongly and become the leading business of the industry of milk processing. Obviously‚ its long history is the first and foremost strength to make it become the biggest dairy producer in Vietnam. Throughout more than 30 years operating‚ Vinamilk has become a familiar trademark to domestics’ clients. Also‚ Vinamilk has gained a great customer understanding and satisfaction as well as knowledge of the local market.
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Who Says Elephants Can’t Dance? Leading a Great Enterprise Through Dramatic Change Louis V. Gerstner‚ Jr. This book is dedicated to the thousands of IBMers who never gave up on their company‚ their colleagues‚ and themselves. They are the real heroes of the reinvention of IBM. Contents Foreword Introduction PART I-GRABBING HOLD 1 The Courtship 2 The Announcement 3 Drinking from a Fire Hose 4 Out to the Field 5 Operation Bear Hug 6 Stop the Bleeding (and Hold the Vision)
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RESEARCH & INVESTMENT ADVISORY DEPARTMENT May 2010 VIETNAM DAIRY PRODUCTS JSC (VINAMILK) UPDATED REPORT DAIRY INDUSTRY IN QI/2010 The price of dairy products fell about 15% - 20% in Q1/2010. In Q1/2010‚ the price of powder milk in the global market underwent a corrective phase‚ falling by 15% - 20% after the 60% consecutive rise in 2009. The price of skimmed milk in Western Europe in March 2010 fell to 2725 USD/ton compared to 3437 USD/ton in December 2009. At the same time‚ the price of Australian
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VINAMILK CULTURES OPEN SYSTEMS Over the past years‚ along with contributing efforts to improve the quality of life by manufacturing valuable products‚ Vinamilk has been organizing many social activities as well as charity activities and human development programmes‚ especially targeting the Vietnamese children. Social activities of Vinamilk aims at: • Developing physical and intellectual health for children. • Supporting the poor and sick people‚ and others affected by natural disasters‚ etc. RATIONAL
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HOCHIMINH CITY UNIVERSITY OF TRANSPORT Assignment Unit: Marketing Topic: Vinamilk Company Instructor: Ho Cao Viet Student name: Truong Huynh Que Chi IEC1105 Submission date: July 28th‚ 2012 Contents Contents 2 Introduction 3 Vinamilk is established in 1976. 3 It is a leading dairy in Vietnam with the market share 39%. 3 Distribute widely across the country and possesses high quality product. 3 http://www.vinamilk.com.vn/?vnm=market&id=18 3 This assignment will analyse
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VINAMILK: a) Strength * Economies of scales when Vinamilk is well positioned as a leader in dairymarket of Vietnam. * Vinamilk is undoubtedly a familiar and trusted brand in the mind of Vietnamese consumers during the last 34 years. 1. Strong brand‚ According to Euromonitor‚ Vinamilk has been the number 1 dairy player in Vietnam for the three years ending 31 December 2007. 2. The company is the leading enterprise of the milk processing industry ‚ currently occupy 75% of the milk
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FIELDTRIP 1. Describe the factory of Vinamilk. What is the most impressive that you’ve seen in the fieldtrip? 2. What are the difficulties that Vinamilk may have while exporting to Iraq? Your suggestions to overcome. Some Brief about Vinamilk Corp. Vinamilk is the biggest dairy company in Vietnam. Based on the UNDP 2007 report‚ it is also the 15th largest company in Vietnam. Established in 1976‚ Vietnam Dairy Products Joint Stock Company (VINAMILK) has since grown s trongly and become
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REPORT EXECUTIVE SUMMARY This report is conducting a business plan for Vietnam Dairy Products Joint Stock Company (VINAMILK) to internationalize into Brazil market. The paper will look at the company capacity and competence to estimate the ability and level of success to expand business. For instance‚ VINAMILK product line and its market status in Vietnam will be identified and analysis in order to suggest the best product and potential market segment in Brazil. Then‚ the paper analyzes the new market
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Marketing strategy of Vinamilk CORP The brand name "Vinamilk“most powerful brand was voted as a "famous brand" and a group of 10. Strong domestic distribution . WEAKNESS Materials accounting for percentage of 60% - 70% product price should the price increase. Currently‚ buying fresh milk from households provided about 25% of raw materials for the company left most is imported. Risks associated with raw materials‚ the company may face risks of exchange rate. MARKET SHARE 75% of the milk
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