Case Study 3- Café de Colombia By Nuri GOKCEK 10.22.2008 1. Problem Identification FNC (Federacion Nacional de Cafeteros de Colombia) is a private legal entity of an associative in a not-for-profit character whose aim is to promote the coffee business of Colombia and raise the living standards of the growers. Since 1960 this organization has accomplished an effective marketing strategy through a well-known copyrighted logo‚ but there are new challenges right in front of them. Café de Columbia
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coffee shop market even as US giants Starbucks and Dunkin’ Donuts finalise plans to tap into increasing out-of-home consumption of coffee in the country. Hindustan Unilever has quietly opened a ’Bru World Cafe’ outlet on a pilot basis at Juhu‚ an upmarket western suburb of Mumbai. "Bru World Cafe will be bringing various coffee experiences across the globe to the Indian palette‚" HUL’s beverages category head Arun Srinivas said. Rising affluence in the country and the fact that consumers now
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VAN MAHAN Professional Summary Vani is a Marketing professional. She has had the opportunity to work in Online Marketing and Market Research domains with Rocket Internet‚ Singapore and Brandscapes Worldwide‚ India. Vani has worked with Rocket Internet‚ one of the largest and most successful international online venture builders. She was a part of Zalora‚ an online fashion retail venture of Rocket Internet. Vani was responsible for Search Engine Marketing (SEM) for Zalora Philippines. She was
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An internet café or cybercafé is a place where one can use a computer with Internet access‚ most for a fee‚ usually per hour or minute; sometimes one can have unmetered access with a pass for a day or month‚ etc. It may serve as a regular café as well‚ with food and drinks being served. | | [pic] Cyberia: one of the world’s first Internet cafés‚ London‚ 1994 The internet cafe phenomenon was started in July 1991 by Wayne Gregori in San Francisco when he began SFnet Coffeehouse Network. Gregori designed
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Management MW1:00 pm-2:15pm Dr. Segall February 3‚ 2015 Hard Rock Café: Operations management in services Hard Rock Cafe International‚ Inc. is a chain of theme restaurants founded in 1971 by Americans Isaac Tigrettand Peter Morton in London. In 1979‚ the cafe began covering its walls with rock and roll memorabilia‚ a tradition which expanded to others in the chain. Currently‚ there are 191 Hard Rock locations in 59 countries including 145 cafes‚ 21 hotels and 10 casinos. From the case (HRC)‚ I identify
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Threat of a “me too” perception: a case of Café Coffee Day Richa Agrawal‚ Mudra Institute of Communications Ahmedabad‚ India* Café Coffee Day (CCD)‚ India’s largest organised retail café chain‚ had done a great job of creating a distinct brand identity and communicating it successfully to its TG. In a three-pronged approach adopted by the company‚ CCD had revamped its logo‚ altered the look ‘n’ feel of its cafés and created a unique brand positioning to win customers over time. CCD in its new
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1. What is your evaluation of the way Levendary Café has entered the China market? What is the main issue here? The main issue in this case is not the entry strategy of Levendary Café into China but a communication breakdown between Louis Chen‚ the China CEO and the US head office due the following factors: Management Styles: CEO Leventhal was very hands off with Chen‚ and allowed Chen to have full control over the operations and strategy for China. This differs from Foster’s management style
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Indie Café Trend in Singapore Interviewees : Agnes Yap (27 years old‚ Operations Executive) : Kiat (Proprietor of The Broers Café) Coffee‚ Tea or Me? Indie cafes‚ made with love and so much more.. What is it about these charming little establishments that hold our hearts in rapture and make them sing with delight? Could it be their heartwarming food and carefully selected desserts‚ their original and quirky interior design‚ or just the passionate people running the place? These cafes may be
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SOLUTION FOR LONE PINE CAFE CASE: A)Each of the partners contributed $16000 cash to the partnership and agreed to share in their profits proportionally to what they had invested which amounts to 1/3rd of the total profit. Therefore‚ each Owner’s equity : $16000 cash They signed a one year lease at a nearby cafe called the Lone pine cafe and agreed to pay a rent of $ 1500 every month. The partners borrowed $21000 from the bank . They used $35000 out of their partnership money and
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-Noisy and non-working ambience McCafé store is usually set up beside McDonald’s store. Under the condition that there is a large flow of customers in McDonald’s everyday‚ McCafé will be too noisy and uncomfortable to stay long.Yet some people go to a café just for the reason that they need a place to read‚ to think ‚to work‚or to have some personal time. For this kind of consumers ‚ McCafé will not be their choice. -Reputation relatively low McCafé was created in 1993‚ which means it is only 20
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