MEMORANDUM TO: Donald Triggs‚ President and CEO‚ Vincor International Inc. FROM: Vice-President‚ Marketing and Business Development DATE: September 19‚ 2009 SUBJECT: Growth Strategy for Vincor Vincor needs to align itself in the marketplace such that it can continue to be a market leader and grow internationally. The Canadian wine market is stagnant with limited growth opportunities in a few segments - red‚ premium‚ varietal‚ and ice wines. Supply is always a big concern and government regulations
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• Major acquisition by Vincor Vincor’s history can be followed back to 1874 with the foundation of Niagara Falls wine organization‚ established by Thomas Bright and Francis Shiriff. In 1993‚ these organizations; Cartier‚ Inniskillin and T.J. Splendid‚ consolidated together to frame Vincor. With a general piece of the overall industry of 25%‚ Vincor has immovably settled itself as Canada’s driving wine and related items organization. At that point Vincor began extend universally
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Vincor: Project Twist Table of Contents Problem statement 3 Situation analysis 3 Objectives and goals: 3 Background and forecast: 3 S.W.O.T. analysis: 3 Strengths: 3 Weaknesses: 4 Opportunities: 4 Threats: 4 Market analysis: 4 Segmentation analysis: 5 Competition analysis: 5 Case Keys 6 Key success factors: 6 Key uncertainties: 6 Analysis of alternative solutions 7 Recommendation(s) 9 Action plan 10 Exhibits 12 Exhibit 1: Perceptual Map 12 Exhibit 2: Packaging 13 Exhibit 3:
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challengers from Australia and other New World countries?Global wine market has undergone great changes during recent years. Besides declining consumption pattern that saw a 25% drop in 1976 to 1990 here has been other impacts why world wine market share pie has been redivided. Let me introduce you to my understanding of past and present of existing situation. France wine industry has been sleeping on its past laurels and arrogantly refusing to notice changes in global wine industry and more important-
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< New Wine in the Old Bottle> Case Analysis To Break Old Bottle Written by Helena Course name: Creativity and Business Innovation < New Wine in the Old Bottle> Case Analysis To Break Old Bottle Key Topics Covered In My Case Report Problems Microsoft are suffering Causes of Microsoft’s problems Actions Microsoft may take Conclusion The new CEO of Microsoft‚ Mr. Satya Nadella‚ is leading his big troop in a new developing adventure‚ facing
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produce the best wine in the world? They would have said France‚ Italy or Spain. However‚ if you ask someone the same question nowadays‚ the answer would be different. The new wine industry players such as Australia‚ the United States and Chile are changing the global industry structure‚ leading the global industry trend‚ and challenging the traditional wine makers by introducing innovations at every stage of the value chain. This article analyzed the development of global wine industry from
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Global Wine War 2009: New World versus Old 1. How were the French able to dominate the worldwide wine trade for centuries? What sources of competitive advantage did they develop to support their exports? The wine production of France goes all the way back to being part of the first niche market for premium wine. Factor conditions of France‚ such as land and climate‚ were well suited for wine-production compared to other European countries. Since the early 19th century cross-border shipping was
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Chalice Wines Case The Chalice Wine Group (CWG) is a wine producer has a prestigious reputation for producing consistently elegant wines. The CWG owns two vineyards (Chalice and Cimarron) and half of a third (Delta)‚ and also owns three wineries (Chalice‚ Cimarron‚ and Alicia) and half of a fourth (Opera Valley). Chalice winery is the flagship of the four wineries‚ and founded in 1969. In June 1993‚ Chalice was the only publicly-held company in the United States whose principal business is the
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Old World versus New World: the origins of organizational diversity in the international wine industry‚ 1850-1914 James Simpson Universidad Carlos III de Madrid. Departamento de Historia Económica e Instituciones Instituto Figuerola de Historia Económica Abstract: Wine production in Europe today is dominated by small family vineyards and cooperative wineries‚ while in the New World viticulture and viniculture is highly concentrated and vertically integrated. This paper argues that these
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New Development in New Zealand Wine When people think of wine countries they often think of countries like France‚ USA‚ or even Australia. But did you know that ion 2008 New Zealand’s wine export were worth $797.8 million? New Zealand’s wine industry has persevered through a lot to now have won some prestigious industry awards. To best understand how they got to this level we must first understand their regions‚ climate and history. The first know to be planted “vinifera vines were planted in
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