wearing the latest trends with the best quality service‚ foreign fashion selection‚ value and costumed fit clothing. Michell Marie vision is to advertise cultural couture with a trendy fashion twist. To promote history through clothing and preserve the vintage love for fashion. Goals 1. To gain customer trust. Michell Marie wants their customers to know that their personal information is secure and that the advertising and communication with them is completely
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Topshop Market According to Mintel (August 2003)‚ UK consumers keep on spending on clothes‚ even when they are cutting back in other areas‚ with total consumer expenditure on clothing in the UK reaching £34‚825 million in 2002 - a 25.3% increase compared to 1998. This exceeds the growth of total consumer expenditure in the UK over the same period. Although the rate of year-on-year sales growth slowed slightly in 2003 as the consumer boom of 2000 and 2001 cooled‚ the slowdown in fashion retailing
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Women’s dresses were usually heavier and quiet. This involved women covering most of their body except their face. This was also called vintage dressing. As time went on clothes became lighter and lighter. By the early 1960s miniskirts were pretty common and vintage dressing was seen as sign of women’s freedom’s restriction in the face of a male dominated society. Women’s fashion changed with women’s role in society. They began to wear skirts with
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It is where collections of iconic paintings‚ historic dioramas and historic costumes ar displayed. Our class had a fieldtrip to the Ayala museum to control inspiration and to observe the vintage filipinana costumes. I havent been in a museum since grade-school‚ so I got precise mad when I arrived there. Before we went upstairs‚ where the main exhibits argon‚ we walked around the lobby theater of operations where there are pictures from Cory Aquinos memorial and articles of bloodstained habit that
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would indeed kill and die for . However ‚ she does not seem to feel so lucky ‚ at first ‚ for having taken the post At the beginning ‚ one can clearly say that Any Sachs that does not really share the same culture that Runway Magazine has . The clothes she wears in her job interview with the company is environment populated by incredibly thin and stylish women clad in expensive turtlenecks ‚ signature jackets and tight leather pants that manifest their
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it is efficiently communicated‚ informative and easy to understand. Rhetorical questions are displayed on the website with things asked such as “How amazing are Dana Keller’s colour-enhanced edits of black and white mug shots” and “They say that clothes make the man or woman – especially for those in uniform. What were Sydney’s police officers wearing in the 1890s?” These two rhetorical questions persuade us to want to view the visual content on the website as well as give us a desire to read more
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interior‚ very spacious. In the front they have the mannequins don cool designer items that will be put on sale at a later date. In this store‚ they have men and women clothes‚ along with house wares‚ books‚ and some furniture. However‚ the first time I went‚ couldn ’t buy anything because of the steep prices on their clothe. Situation analysis The situation can be analyzed by focusing on the micro environment and SWOT analysis. Analysis of the micro environment SWOT analysis of
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T4 MEGATRENDS 1. Celebrity Culture: Celebrity culture means that common people want to look and feel like celebrities. This affects a shift in consumer behavior and marketing. People are more likely to purchase garments if celebrities are seen wearing them than the consumers’ personal taste. This new celebrity obsession will drive consumers to buy the latest worn garment their most admired celebrity is wearing. This change in consumer behavior will have to be taken into consideration when
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Fashion is a term used to describe a style of clothing worn by a range of people. Fashion design is considered to have started in the nineteenth century with Charles Frederick Worth. Although the purpose of clothes is to protect the body from the environment‚ it also reflects our personality religion‚ social status and martial status. Fashion varies dramatically all over the world‚ for instance the Indian woman wears much more conservative‚ traditional garments compared to the British woman where
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Christian Dior introduced the first major postwar collection‚ called the "Corolle Line"‚ which was later renamed the "New Look" by American journalists in Life Magazine (Fashions of the 1950 ’s: The "New Look). Dior was over the harsh utility style clothes and their masculine characteristic. With the "New Look"‚ most recognizable by its curvy shape and line‚ Dior started the fashion revolution away from the wartime mode (Fashions of the 1950 ’s: The "New Look). In a single collection he created one
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