cultural values * Advertising is a mirror to the society in which it operates. It reflects the cultural values of that society * Advertising can also transfer some cultural values of one society to other * Advertising has improved our standard of living Example : We buy Television‚ ‚ cars etc. after getting interested in these products through advertising. We have accepted new ideas such as microwave‚ electric shaving etc through advertising. Social Function * Advertising protects
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302 Accounting Standard (AS) 16 (issued 2000) Borrowing Costs Contents OBJECTIVE SCOPE DEFINITIONS RECOGNITION Borrowing Costs Eligible for Capitalisation Excess of the Carrying Amount of the Qualifying Asset over Recoverable Amount Commencement of Capitalisation Suspension of Capitalisation Cessation of Capitalisation DISCLOSURE Paragraphs 1-2 3-5 6-22 8-12 13 14-16 17-18 19-22 23 The following Accounting Standards Interpretations (ASIs) relate to AS 16: ASI 1- Substantial Period
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Pantaloons Retail India Limited The Accounting Standards as per their 2011-12 Annual Report are- 1. AS 1: Disclosure of Accounting Policies- * It deals with disclosure of Accounting Principles and policies used for preparation of financial statements of the companies. 2. AS 2: Valuation of Inventories- * It deals with determination of amount of inventory to be shown in financial statements. It is not applicable to shares‚ debentures‚ stock etc. The cost formulae prescribed
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Origin of Standard English Standard English refers to the form of English accepted as a national form by any English speaking country. The history of Standard English is very conveniently split into three parts‚ Old English (450 - 1100 AD)‚ Middle English (1100 - 1500 AD)‚ and Modern English (1500 - present day). Across this period development‚ the English Language has been influenced by many other languages‚ mainly German‚ French‚ Dutch and Latin. In 402 AD three German Tribes: the Angles‚
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find themselves picking up beauty tips form magazines sold at local drug stores. Advertisements of these beauty tips are spread out through ones everyday lives. But are these beauty tips a positive implementation to one’s culture? Are these tips standards of beauty a common and influential routine? Whether one is male or female‚ we are all influenced by our cultural background and surroundings. Some individuals discuss ideas about what is in fashion or simply converse about what is beautiful. On many
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in recovery and dealing with disaster related trauma; and how I can use these experiences to become a better human being and develop better professional relationships with future clients. Ethical Autobiography Influences on My Moral and Ethical Development My father and mother My father‚ one of eight children‚ was raised in a two room shack in the Appalachia. He struggled to be more as he grew up. He enlisted in the Army‚ traveling the world. He made it his
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National occupational standards (NOS) assert good practice for support staff‚ providing a concrete framework detailing how the roles and responsibilities of support staff in schools can be undertaken in a competent manner. Furthermore‚ NOS describe the knowledge and understanding that is required in order to be competent in a support role. In addition‚ the NOS are widely used in relation to training and professional development‚ described by the TDA as ‘supporting the learning process in schools
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Evolution of Beauty Standards (1900s-Now) The definition of beauty is a view of perfection as a part of aesthetics‚ culture‚ social psychology‚ philosophy‚ and sociology that is admired by a particular culture. The definition of a standard is an idea used as a model for comparative evaluations. A beauty standard is a popular trend of looks and style that people are expected to be. In the 1900s to the 1910s there was a very unique sense of fashion. The decade’s body image consisted of being fit. Women
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Lying‚ which one can reasonably assert is unethical is the standard operating procedure often practiced by many sales leaders‚ political leaders and business leaders. Unethical behavior is today but one tool in the arsenal of many that leaders use in the world to accomplish goals. Since‚ there is no general theory of ethical leadership‚ there isn’t much research or solid evidence that shows that ethical behavior produces superior "leadership results" in the long term or the short
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today [that] project an unrealistic and even dangerous standard of feminine beauty that can have a powerful influence on the way women view themselves. From the perspective of the mass media‚ thinness is idealized and expected for women to be considered attractive’” (Serdar 2).The media’s portrayal of gaunt images must cease. To resolve this dispute‚ companies can change the standard of the models
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