Touch Points of Singapore Airlines Inspiration and choosing Booking‚ waiting and check-in Booking‚ waiting and check-in Touch Point 1 (Online) - App: Apple app‚ android app‚ mobile site‚ website - Social media - Word of Mouth - Bloggers/Review - Viral and email Touch Point 3 - Call Center/customer service - Web site - Travel Agency - In-store Purchase - Staff help - Book and cook service - Reminding email Touch Point 4 - Waiting Lounge - Airline advertising (Out-of-home) - Attractive and helpful
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This is an interesting but complex scenario where professional‚ ethical‚ legal‚ individual rights and public safety considerations are in interplay. The sheer volume of duty of care involved is paramount. a. I will attempt first and foremost indentify all the stakeholders involved in the scenario. b. Explore the Ethical aspect of the scenario with focus on the utilitarian approach and how it impacts on the individual players in the scenario c. Explore how the deontological approach support
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profitable in June 2010‚ because Dropbox service grows 200‚000 users after ten days launching‚ and there are one million users by June 2009. The major reason why user number increases is word-of-mouth referrals and viral marketing‚ but not paid marketing. Word-of-mouth referrals and viral marketing creates the best result because it makes Dropbox increase 2.8 million users by four million users referring. Dropbox is an established company; I assume the company will become more profitable as it is
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Background Zimbra is a software company whose flagship product is its Zimbra Collaboration Suite (ZCS). It is an open source messaging and communication software package that relies heavily on Ajax. It was purchased by Yahoo in 2007. The company uses viral marketing models‚ word of mouth marketing and open standards to grow its business. I. Time Context The case study occurs in mid 2008‚ after Zimbra was purchased by Yahoo. II. Viewpoint The case study takes the viewpoint of the Marketing
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Strengths - Lack of Marketing‚ guerrilla/viral strategy - Connection to political issues - Strong customer community - Strong social mission - Lack of shareholder "consideration" - The first to break the market Weaknesses - Locus of power on Anita and Gordon Roddick - Connection to political issues - Not "purple" in the US Market (they have been copied) Strengths The Body Shop International has many strong traits of strength that have catapulted them into the limelight throughout
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Tutorial Questions – Week 8 1. What factors influence the perceived credibility of an informal information source? List and discuss factors that determine the credibility of formal communication sources of product information. The perceived honesty and objectivity of the source of communication has an enormous influence on how the communication is accepted by the receiver. The major factors are perceived intention of source‚ correct use of celebrity endorsements and the appropriateness of
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Over the past several years our economy has been struggling‚ to say the least. The economies struggles reflect on everyone. Most people had to change and somewhat scale down their lifestyles in order to cope with the struggling economy. The people began to realize that things were going to be tough for a while and began to prioritize their income. This effected how companies chose to advertise their products. Social media was seen as the most effective and appealing outlet to advertise to the new
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The old Spice case PART 1 Product positioning: it is the perception in consumers’ minds of the nature of a company and its products relative to competitors. It has to do with quality‚ prices‚ distribution‚ image and marketing communication. In the old spice case‚ they use a well-known spokesperson to market their product. I this case he conveys to women telling them that their man should stop using old lady scented body wash and switch to Spice and they will look like him and probably smell like
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tour if they refer a first time customer to the site. I would also advise the website include a page for booking tours online‚ since new customers might more than likely plan a trip if the option is immediately available to them on the site. 3.) Viral Marketing can be
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Marketing Strategy • Viral o Pandora has often been heralded for it’s great success in word of mouth and viral marketing. By 2012 Pandora had accumulated 100 million+ active and registered users‚ most of which had been acquired organically. According to an interview with Matt Nichols‚ Pandora’s Director of Marketing‚ Pandora success comes from providing a personalized service that it’s ‘competitors’ simply don’t match up to. “You can create personalized radio stations that play only music you’ll
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