Youtube also‚ try to upload a video wherein‚ you’re advertising and enumerating the FAB (Features‚ Advantages‚ and Benefits) of your product. Just make sure that the video is captive and enticing so that viewers could make use already the so-called viral marketing(will be further discussed in number 2) SPONSORSHIPS (e.g. College Alliance Event) Since our target audience will be the graduating students‚ we can sponsor some of the seminars the school wants to conduct. Through that‚ the school itself
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MANAKULA VINAYAGAR ENGINEERING COLLEGE MADAGADIPET‚ PUDUCHERRY (ACCRDITED WITH A GRADE BY NAAC &NBA-AICTE) (AFFILIATED TO PONDICHERRY UNIVERSITY) Department Of Management Studies Paper Presentation On EFFECTIVENESS OF VIRAL MARKETING AUTHOR: Dr.K.S.MEENAKSHISUNDARAM‚ M.Sc‚ MBA‚ PhD; [PROFESSOR‚ Department of Management Studies‚ & Director (Research & Publications) SCSVMV University. Kanchipuram] ID: meenakshisundaram@gmail.com ; Ph: 91766 88103 CO-AUTHOR:
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that way‚ we’ll continue to do so”. Building Customer Loyalty: Costa Coffee emphasis on experience and quality it customers can have to generate loyal customers. Also‚ Costa Coffee has attracted many new customers only through word of mouth or viral marketing. Costa Coffee gives its customers value for money. Its marketing campaign shows that Coffee lovers prefer Costa. Costa’s ever increasing standards of coffee‚ variety available and customer response made me their regular visitor. Relationship
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The YouTube Effect | How To Make Successful Viral Market on YouTube. | Rittikrai Thammaraksa | How To Create Impact Buzz Via Viral Marketing? Introduction New media are young upper comers and full of potentials; The Internet‚ Smartphone‚ Computers‚ and Tablets Pc‚ all of them are leading people through the edge of digital media. Cross country broadcasting or consuming variety of contents from outside the country is becomes the basic communication. The happenings of social media‚ they
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twenty four hour news coverage is one of the positive sides of new media. PR practitioners could provide the audience with information at any time and keep in touch with it. 8. Accelerate word of mouth The ability to make a message or a video viral is one of the most appreciated
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International Journal of Advanced Research in Management and Social Sciences ISSN: 2278-6236 BUZZ MARKETING: ITS ROLE IN GLOBAL ARENA Chanjyot Kaur* Abstract: Strangely enough in this world of sophisticated communication technologies we still realize greatly upon the views heard from others rather than going by what is being promoted popularly. The demographic paradigm has witnessed a sea of change in terms of education and thereby has resulted in higher levels of awareness and value
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self-propagating advertising. Guerrilla marketing sometimes takes the form of a viral campaign. The viral campaign happens organically and spontaneously; if it’s pushed too hard by its creators there’s a pretty good chance it’ll never get off the ground. In market research a sampling technique called snow ball is used‚ where in the survey is sent to a set of respondents and they are made to send it to their friends. Similarly in viral marketing the video is initially shared with a few people and after which
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blenders for commercial use (Blendtec 2012). Today Blendtec blenders are used by restaurants‚ coffee shops‚ smoothie bars and domestic households. Since Blendtec had very small advertising budgets in the beginning‚ they had to come up with special viral advertising spots that could be found on‚ or promoted through‚ social media platforms. The company’s new Marketing Director George Wright found out that CEO Tom Dickson and his R&D Team tested their products by blending up wood or other robust
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Reebok: Pursuing Generation X Reebok is a global‚ American inspired brand‚ in a highly competitive athletic and sportswear industry‚ committed to creating products and marketing programs that reflect the brand’s unlimited creative potential (Reebok). The 2003 rankings place Reebok in third place of U.S. athletic shoe market share with 13%; Nike dominates at 36% while other athletic brands make up 26% of the U.S. market (Sporting Goods Intelligence). In 1982‚ Reebok was a main component in introducing
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STRATEGY Our marketing strategy is focused on the social media like Facebook and Twitter. In fact we want to take advantage of the wide diffusion and of the big virtual community of these social network. To do this we think to adopt a viral marketing strategy. Viral marketing is a particular type of marketing in which the customers that are satisfied of a product‚ in our
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