MANAGEMENT STUDIES RESEARCH AND ENTREPRENEURSHIP EDUCATION 2009-2011 Table of Contents Executive Summary 3 1 Introduction 4 2 A Well Directed Social Media Campaign 5 3 Best Marketing Practice 6 4 Making of zoozoos and Cost 7 5 Viral marketing 9 6 4 Ps of Marketing Mix 11 7 SWOT Analysis 12 8 Segmentation Targeting and Positioning 16 9 Advertising 18 10 Promotional planning through Persuasion Matrix 20 11 Impact of Zoozoo on Vodafone revenues 22 12 Zoozoo Survey 25 13 Recommendations
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realized they needed to keep fans interested and create a new fan base in case they lost those who wanted the series to follow the book. The creators decided to create a viral campaign that would be used in London. It was a series of emails and text messages that could be sent from people to their friends or family. The viral campaign was so successful that even Scotland Yard even received calls and reports because some people thought they were receiving actual threats from someone. The campaign
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from Microsoft Money software. Microsoft used its brand power to dominate this potential industry and competed for 18 year but it ended with the victory of “young” Intuit‚ which brought a big opportunity for the winner. Intuit is very successful in viral marketing when they consider this is the most effective tools. Although holding a big market share‚ Intuit still expands its software application to mobile devices by acquiring companies like Mint.com website in 2009. It is likely that there is no
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To: Ms. Tang Case: Dropbox Date: 11/18/13 Dropbox was created in 2007 and launched to the public a year later. It was founded by Drew Houston and Arash Ferdowski; who were classmates together at MIT in the early 2000’s. The created a product that allows you to sync you computers together by using a cloud to share files between the different computers. At the time of creation there were existing products in the market but they believed that they created a product that would simplify the process
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for every doctor to have a comprehensive knowledge to deal with accidental exposure. Most exposures do not result in infection. Factors affecting transmission are• Amount of blood in the exposure • Amount of virus in patient’s blood in viral load at the time of exposure • Weather P.E.P laken or not Definition of an occupational exposure: An occupational exposure that may place a worker at risk of HIV infection is a percutaneous injury‚ contact of mucus membrane or contact of
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University of Oregon School of Journalism and Communication. Retrieved Nov. 13‚ 2010‚ from http://jcomm.uoregon.edu/~tbivins/J397/PDFs_F10/LYING_TRANSPARENCY_MANIPULATION/astroturfing.pdf Wilson‚ R. F. (2005‚ Feb. 1). The Six Simple Principles of Viral Marketing. Web Marketing Today(70)‚ Retrieved Dec
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Running head: WILLOWBROOK CONFLICT BETWEEN RESEARCH AND ETHICS Willowbrook Conflict Between Research and Ethics July 05‚ 2010 Willowbrook Conflict Between Research and Ethics The Willowbrook State School for children with mental retardation became notorious for and a prime example of a conflict between research and ethics when the details of a research project and the treatment of the residents. Willowbrook initially opened as a new hospital serving WWII veterans however this changed when
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The term guerrilla marketing was coined by Jay Conrad Levinson in 1984 (Levinson‚ 1984). It stands for a variety of low-cost‚ high-impact marketing techniques that allow small companies and/or individuals to act like big companies. Guerrilla marketing can be regarded as the ancestor of the other EM concepts. It is about the attempt to achieve wide-ranging results with an untypically low utilization of resources by acting like a guerrilla. It focuses on simplicity‚ and aims for the recipient to be
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days. It is a common misconception that memorable marketing campaigns require big budgets. Somewhere along the line‚ marketers came up with a brilliant solution: let the customers spread the word themselves. Word-OfMouth Marketing(WOM)‚ also known as Viral Marketing consists of advertising campaigns and messages that depend on peer to peer forwarding. WOM plays on the common sense that when a person likes something‚ they want to talk about it. They create a potential for exponential growth like a “virus”
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#whythiskolaveridi”‚ etc‚ with the YouTube link. Kolaveri Di female version more conservative BBC‚ Most people didn’t understand what ‘Kolaveri’ even as the Indian Institutes of Management cited it4 meant and clicked on the link to find out. as a viral marketing case study. The combination of a catchy song‚ a video that Even the prime minister was bowled over. Dhanush wasn’t staged and online ‘seeding’ worked. and his wife Aishwarya – incidentally‚ she’s the daughter of Tamil screen icon Rajnikanth
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