1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
Premium Pricing Mobile phone Marketing
Marketing 6503: Strategic Marketing Management (Summer 2010) Instructor: Dr. Kyeong Sam Min Office: 343-B Kirschman Hall Office Phone: (504) 280-6195 E-mail: kmin@uno.edu Office Hours: Tuesday and Thursday 5:00 – 6:00 pm or by appointment Class Hours: Tuesday and Thursday 6:00 – 8:45 pm Prerequisites: • MKT 3501‚ MKT 4400‚ ENMG 6101 or departmental consent. Required Text: • Philip Kotler and Kevin Keller (2009)‚ A Framework for Marketing Management‚ 4th edition
Premium Marketing
5.1.1 Low Operating Cost As we all know‚ AirAsia Berhad (AirAsia) is famous of its low-cost airfare. AirAsia is controlling excellently for parts of operation and distribution which both helping with keeping costs. Low cost principle that applied by AirAsia by eliminating provision of in-flight services that will definitely reduce the burden of high facility and overhead costs (Zhu‚ 2015). For instance‚ no frill or no luxury products will be installed inside the aircraft which means no free food
Premium Low-cost carrier Tune Ventures Airline
potential competition which may offer a much better deal. Virgin Mobile became aware of this cellular anarchy and had to decide what pricing strategy would best attract their target niche and offer them unbeatable value so that competitors could not enter into the same market easily. Alternative 1 -Clone the Industry Prices The first pricing strategy Virgin mobile considered was to copy the current industry pricing structure. The angle was that Virgin was to offer the same prices that of their competitors
Premium Mobile phone Competition Cellular network
Vestal Virgins The Vestal Virgins were the priestesses of Vesta‚ the goddess of the hearth‚ in charge of maintaining the sacred fire within the Temple of Vesta on the Forum Romanum. Vesta symbolized collectively the hearths in citizens’ houses; she presided over the basic need of fire (Cadoux 163). The fire in the Temple of Vesta was a pure fire and was not fed with wood from dead trees‚ or any rubbish thrown upon it‚ or any impious act done in its presence. If the Vestal Virgins allowed
Premium Ancient Rome Romulus and Remus Rhea Silvia
The Virgin Suicides is about the deaths of five young sisters in the Grosse Point‚ Michigan neighbourhood where they lived during the 1970s. The five young sisters were thirteen-year-old Cecilia Lisbon‚ fourteen-year-old Lux Lisbon‚ fifteen-year-old Bonnie Lisbon‚ sixteen-year-old Mary Lisbon‚ and seventeen-year-old Therese Lisbon. The four older girls‚ particularly Lux‚ who caught the attention and desire of the young men in the area. This novel has an extremely odd first person plural written work
Premium Narrator Suicide
Virgin Media Inc. is a company which provides fixed and mobile telephone‚ television and broadband internet services to businesses and consumers in the United Kingdom. Its executive office is in New York City‚ United States and its operational headquarters are in Hook‚ United Kingdom.[2] The company has been a subsidiary of Liberty Global since June 2013. The company was formed in March 2006 by the merger of NTL and Telewest‚ which created NTL:Telewest. A further merger with Virgin Mobile UK
Premium Virgin Media British Sky Broadcasting Cable television
Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter
Premium Price Costs Pricing
BRIEF OVERVIEW Preferences and Attitudes of internet users towards Search Engine Marketing‚ raises several opinions. Firstly‚ a compassionate of what Search Engine Marketing is vital for the contextualization of the development. Carrera (2009) and Chaffey et al. (2009) define Search Engine Marketing as a commotion that comprises sponsoring companies through online connected search engines‚ in order to meet marketing intentions by conveying pertinent content in the users’ search results‚ and encouraging
Premium World Wide Web World Wide Web Internet
Reading Journal The Virgin of Guadalupe: Symbol of Conquest or Liberation? By Jeanette Farrot Peterson When reading “The Virgin of Guadalupe: Symbol of Conquest or Liberation?“ It was clear to me that the Virgin of Guadalupe is a powerful cultural symbol of Mexican identity and nationhood. In colonial times the Virgin of Guadalupe was interpreted as a native‚ loving and forgiving mother‚ the intercessor to God the Father and his son‚ Jesus Christ. Today Guadalupe has been reinterpreted as an
Premium Blessed Virgin Mary Our Lady of Guadalupe Christianity