October 2012 -Role of Marketing in the non-business environment since article “Broadening the Concept of Marketing” by Philip Kotler and Sidney J. Levy was published in 1969 -- Written by Anthony Chi Yuen CHAN 1 Abstract Social economic development over the past 40 years has been drastic over the world. From 1970 to 2010‚ global GDP has grown over 20 times from 3‚288 billion USD to 63‚064 billion USDi. Government consumption expenditure per capita increased from 140 USD to
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because of the different products that may be derived from its various parts. All typical farms have fruit bearing coconut trees. A fully integrated mobile processing unit (diesel engine powered)‚ that can be hooked like a trailer‚ able to extract virgin coconut oil from coconut meat‚ coconut coir and coir dust from the husks‚ and charcoal from the shell‚ will benefit all small and medium sized coconut farmers. These 3 products are heavily traded in the global market. At present‚ farmers are limited
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ACTIVE LISTENING Active listening is a skill that can be acquired and developed with practice. However‚ this skill can be difficult to master and will‚ therefore‚ take time and patience. ’Active listening’ means‚ as its name suggests‚ actively listening‚ that is fully concentrating on what is being said rather than just ‘hearing’ the message of the speaker. Active listening involves listening with all senses. As well as giving full attention to the speaker‚ it is important that the ‘active listener’
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Being Active The human body is something I think people take for granted. It has a more profound purpose than most perceive it to be. It should be treated with the utmost care and respect. Being active is one of the many ways you can take of your body and what I think is the most important. You can be active by partaking in one of various sorts of physical activities. Physical Activity is one of the most vital things you can do for your health. In today’s society‚ being overweight and obese is
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With regard to the place‚ the Virgin Atlantic has the bases in Gatwick‚ Heathrow and Manchester Airports. The company distributes its products online‚ through its owned website and those of tour operators and travel agents. Tickets can be also booked via phone. The Virgin Atlantic sells tickets across the following regions: U.S.A.‚ Middle East‚ Caribbean and Canada. There are different types of promotions they use: posters‚ websites‚ social media‚ youtube‚ TV adverts‚ newspapers‚ travel agents
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particularly far‚ they should look for reasons for scepticism about the strategic rationale; typically‚ the press coverage will provide ample guidance here. .. _... E· .- lC ase xamp e ··_·.c The Virgin Group Students will probably have different views on the corporate rationale of the Virgin Group as this is a private limited company and Branson uses the media very carefully to enhance his business. He appears to have two images: the carefree adventurer and the astute entrepreneur. Students
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ANALYZING THE MARKETING ENVIROMENT: (Microenviroment + Macroenviroment) 1‚Preveiwing the Concept the actors and forces outside marketing that affect maketing management’s ability to build and maintain successful relationship with target customer Eg. Mc Donald chaning environment and adapting The Microenviroment includes the actors close to the company that affect to the company’s ability to serve its customers +) It consist of the company’s internal environment : departments and managements
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Active participation is an approach that enables individuals to be included in their care and have a greater say in how they live their life in ways that matter to them. The benefits of active participation can be divided into primary benefits and secondary benefits. Primary benefits include: 1. Physical benefits including greater activity levels. 2. Increased independence and autonomy in what people do. 3. An opportunity for individuals in health and social care settings to have a say in matters
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Should active euthanasia be legal? Imagine lying in bed every day‚ not being able to stand up‚ walk or even eat without the help of nurses‚ because of a terrible incurable illness‚ that destroys your body slowly. Imagine being dependent on other people for the rest of your life‚ getting weaker every day and knowing that it can’t get better‚ but only worse. This is the fortune of many old‚ but sometimes also young people‚ who were diagnosed with an incurable illness‚ like cancer and many of them
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Listening: “Active listening is a communication technique used in counseling‚ training‚ and conflict resolution. It requires that the listener fully concentrates‚ understands‚ responds and then remembers what is being said.” (Active listening‚ n.d.) In business‚ active listening would be a valuable skill to have in many situations. For example‚ conflict resolution. A situation may arise where competing perspectives on how to solve a particular problem are available. Being able to actively listen
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