A Report on the Principles of Marketing Orientation Executive Summary This report aims to outline the principles of Market Orientation and define the way in which a business unit within Experian (SME) applies these principles to its own marketing strategies. Through reviewing existing market orientation research and the dimensions within market orientation‚ customer orientation‚ competitor orientation and interfunctional co-ordination‚ the report will identify whether
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Lethal Sex: Conditions of Disclosure in Counseling Sexually Active Clients with HIV Elliot D. Cohen‚ Ph.D. The present HIV pandemic presents challenges for mental health practitioners who‚ in the course of therapy‚ sometimes become privy to confidential information about potentially lethal sexual relationships ongoing between the client and one or more uninformed partner(s). In this lecture I will discuss the current professional/legal status of making disclosure in such cases‚ and
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Active Listening and Strategies of Effective Communication Active listening is an attentive and interactive form of listening. One of the primary objectives of active listening is establishing and achieving empathy among all parties engaged in communication together. The words a person uses during communication are important‚ yet active listening includes listening to a person’s words as well as interpreting and intuiting what a person feels and thinks. Active listening is a highly engaging
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Planned use of Promotional Tools (2 marks) The types of promotional tools that will be used for ClearSK include: Internet‚ promotional fliers‚ newspaper ads and home shopping parties‚ word-of-mouth referrals. Free samples (Trial Kits) ClearSK will provide trial kits in the attempt to convince the new end users to try a new and unfamiliar product. The main reason for this is simply because although quality ingredients‚ an attractive price tag and advertisements may be enough to attract some
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Robert Herrick’s poem‚ "To the Virgins to make much of Time‚" focuses upon the idea of carpe diem. The poem stresses the idea of marriage while love and flesh are still young‚ or one may suffer in their later years alone and loveless. Herrick believes this gift of virginity to be a great waste if not given while it is still desirable. Virginity is a gift for the simple reason that it can only be given once to one person‚ which he believes should be the husband. Therefore‚ he says to go out and find
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white surrounded by the air of purity and near divinity was the image of a Vestal virgin. These women became synonymous with the eternal existence and safety of Rome. The representation of influence‚ devotion‚ and power were characteristics of these six women who sacrificed their sexuality and family cults to serve the Goddess Vesta and to profit from the advantages that such devotion earned. The life of a Vestal virgin was unlike that of any other Roman woman with her political influence and symbolic
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NDBF 1 2013 | Marketing – Assignment 1 | Cosmopolitan College of Commerce & Technology | | Mohammad Tarmidzie Bin Bahrom | 6/25/2013 | Table of Contents Introduction of Business Environment 3 Marketing Business Environment 3 Micro-Environment 3 Macro Environment 4 PESTEL Analysis of Jollibee Foods Corporation 5 Introduction to Jollibee Foods Corporation 5 Political Factor 6 Economic Environment 6 Socio-Cultural Environment 7 Technological Environment 7 Ecological
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Date of submission: 01 April 2011 Title: Given that disasters create opportunity for active learning‚ why do they repeat? 1. Introduction Natural and manmade disasters are a gloomy recurrent feature of today’s reality. The 1986 nuclear catastrophe in Chernobyl‚ the 2004 hurricane in Brazil and‚ the same year‚ the devastating Tsunami in East Asia; the 2005 earthquake in Pakistan‚ the BP oil spillage in the Mexican Gulf in 2010; the 2010 earthquake in Haiti; and the latest tragic
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“Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners‚ and society at large” – AMA Association Value: The benefits a customer receives from buying a good or service. Marketing: An organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its
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Marketing Project | Axe Brand Universal Oil | New Product Line | Oke Wei Qian‚ StarrWong Shiying‚ CelineCheng May HungYim Yoke Ngoh‚ CherylTan Chun LinLow Wei Min BenjaminJordan Chew Yi Wen6B/12 | Table of Contents 1.0 Executive Summary 2 2.0 Situational Analysis 3 2.1 Market Summary 3 2.2 Market Analysis 3 - 4 2.3 Competition Analysis 4 - 5 2.4 Product Offering 5 - 6 2.5 SWOT Analysis 6 - 9 2.6 Keys to Success 10 - 11 2.7 Critical Issues 11 3.0 Market Strategy
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