Field Research Project Changing Trends in Customer Relationship Management in the Airline Industry Project Proposal Anand Jumani MGB12IBWM031 Nikunj Karnani MGB12GLM013 Prachir Verma MGB12IBWM044 Under the guidance
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Customer relationship management (CRM) is a model for managing a company’s interactions with current and future customers. It involves using technology to organize‚ automate‚ and synchronize sales‚ marketing‚ customer service‚ and technical support. Roles of Customer Relationship Management (CRM) in Airline Industry: Today’s global marketplace‚ airlines are countered with unstable and highly competitive business environment. Most airline companies perceive that it is increasingly important to
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Virgin Atlantic Environment Policy A message from Virgin Atlantic’s CEO‚ Steve Ridgway: Virgin Atlantic is embedding sustainability at the core of our business. We recognise the growing impact air travel has on the environment‚ and are seeking to address this as best as we can. There are many projects in place across the business to make this a reality‚ both in the air and on the ground. Our recent commitment to invest up to $8bn in the most efficient aircraft available for our routes‚ is a
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TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
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Business Strategy Focuses on improving the competitive position of the company’s or business unit’s products or services within the specific industry or market segment that the company serves .It has a double impact on the overall performance of the company do either corporate or industry effects. Porter’s Competitive strategies Competitive Strategies Lower Cost | Differentiation | Cost Leadership | Differentiation | Cost Focus | Differentiation Focus | Cost leadership : Virgin Blue
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Introduction The Virgin Group is one of the UK’s largest private companies. Virgin’s highest-profile business was Virgin Atlantic‚ which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore
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Problem statement The main challenge facing Virgin Atlantic Airlines is identifying and executing a strategy that will help it become a more profitable and established airline in the industry going forward. Virgin had an income loss of 14.5 M pounds in 1991-92‚ and a small profit of 0.4 M pounds in 1992-93(Exhibit 2). In contrast‚ British Airways had $297.7 M profit which is 3.19% of its total sales in 1992 (Exhibit 10). VAA has been pursuing a marketing strategy to serve all classes of passengers with
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Virgin Airlines Uses Chatter Abstract The following case study undertakes the situation of Virgin Airlines and their desire to retain their cutting edge of company culture and customer experience. Virgin‚ a long time user of Salesforces’ CRM IS‚ added Salesforces’ Chatter application to their system to improve communication with employees and enhance their customers experience by putting Chatter at the customers fingertips. Business Problem / Objective Defined Virgin
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1. Compare and contrast Virgin Atlantic Airway ’s strategic development with any other (non-virgin) airline. According to (1980)‚ firms are under great pressure to have modern plans to be competitive and should have adequate capability to achieve their target market share. Virgin Atlantic Airways is among the most successful business ventures of the Virgin empire owned by Richard Branson. Its strategic development is rooted on the need to surpass competitors while balancing financial resources
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FACULTY OF MANAGEMENT AND LAW School of Management MSc Programmes Module Leader: Dr. Laura A. Costanzo Academic Year: 2010-2011 |Industry |European Airline Industry | |Company |Virgin Atlantic Airways | STRATEGY MODULE COURSEWORK |Student URN |MSc Programme |Surname & First Name | |6098320
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