Introduction: Kenya Airways Ltd is the national carrier of Kenya. The company was established in 1977‚ after the dissolution of East African Airways. It was privatized in 1992‚ and it is publicly listed I in the National Security Exchange. The problem: Kenya airway has been experiencing low passenger numbers that has resulted to it making losses over the recent few years. This financial year‚ it posted a net loss of ksh 7.8 billion. It started experiencing this problem 3-4 years ago. This
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One of the most commonly cited disadvantages of CRM is that it can lead to dehumanization in sales processes. Instead of learning from firsthand experience which services and products clients prefer‚ salespeople access information digitally stored in databases. Some professionals believe that selling is most effective when sales professionals are able to appeal to clients at a visceral level. Some critics point to the the technical disadvantages of customer relationship management. In most cases
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European Airline Industry – Strategies for the New Millennium European Airline Industry – Strategies for the New Millennium Debarshi Datta‚ Analyst‚ Airline Vertical with Subham L. Chakravarty‚ Asst. Manager‚ Airline Vertical This paper depicts the current scenario in the European Airline Industry through in-depth analysis and appropriate case studies and suggests restructuring‚ along with the implementation of modern IT systems as an effective tool in the struggle for survival. SkyTECH
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Target market SW: low-cost airline; short-haul flights (US); offers about 3‚400 daily flights to 78 destinations in 39 states RYN: low-cost airline; short-haul flights(Europe); offers over 1‚500 scheduled short-haul flights per day serving approximately 160 airports. SIA: full-service airline; international travel‚ flies to 62 international destinations in 35 countries on six continents from its primary hub in Singapore. KFA: full-service - adding low-cost model（Kingfisher Red） during poor financial
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McDonald’s Corporation (NYSE: MCD) is the world’s largest chain of hamburger fast food restaurants‚ serving more than 58 million customers daily.[4] In addition to its signature restaurant chain‚ McDonald’s Corporation held a minority interest in Pret A Manger until 2008‚ was a major investor in the Chipotle Mexican Grill until 2006‚[5] and owned the restaurant chain Boston Market until 2007.[6] A McDonald’s restaurant is operated by either a franchisee‚ an affiliate‚ or the corporation itself
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our commitment to our passengers and staff to be a world leader in sustainable aviation.” Julie Southern‚ Virgin Atlantic CCO Sustainability Report | 1 Big picture Aviation is a truly global business‚ where airlines from around the world operate and compete on the same routes. We believe that to ensure a sustainable future for aviation‚ the industry needs to work together. An airline like ours can make a difference in its own right‚ but it can make an even bigger difference by also encouraging
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Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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Contents Table of Contents 2 I. History and Evaluation of Space Tourism 3 II. Introduction of Virgin Galactic 3 III. Mission and Vision 3 IV. Business Strategy 3 V. Market Research 4 VI. Technology Strategy 4 A. Porter’s Five Forces 4 B. SWOT Analysis 6 C. Ans-Off Matrix 7 D. BCG Matrix 7 VII. Technical Issues And Space Vehicle of Virgin Galactic 7 VIII. Future of Space Tourism 8 IX. Future of Virgin Galactic 8 X. References 9 I. History and Evaluation of Space Tourism Space tourism
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CRM programs at Westside Each west side outlet blends products‚ ambience‚ customer service and facilities to create a stand out shopping experience. * The stores are spacious (10‚000 to 20‚000 square feet each)‚ designed to look and feel international‚ and products are displayed attractively. * The Westside outlets in Mumbai and Hyderabad have an additional drawing card: Taj Cafés that serve delicious pastries‚ sandwiches and coffee. Something new every week Repeat customers or those
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1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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