Virgin Atlantic Airways came from an idea taken to Richard Branson by Randolph Fields in the early 1980’s. Original called British Atlantic Airways‚ VAA first flew from Gatwick to Newark with their single 747 on 22nd June 1984. Branson took the torch from Sir Freddie Laker’s Skytrain operation - which had been the pioneer of discounted transatlantic air travel‚ but suffered at the hands of BA’s price war to eliminate the competition. Virgin too didn’t have an easy ride with BA‚ and won substaintial
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virgin america Analysis & Strategic Plan strategic management 780-634 Michele K. Masterfano‚ DBA LeBow College of Business Drexel University Summer 2012 Table of Contents OVERVIEW 1 Fast Facts 1 ENVIRONMENT 3 Internal Analysis 3 Company Structure 3 Company Culture 3 Operations & Logistics 3 Triple Bottom Line 3 SWOT 3 External Analysis 5 Competitive Environment 5 Summary 8 External SWOT Analysis
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Sam Yates-Smith Student ID: 000292201 CASE STUDY 6 THE VIRGIN GROUP 1. The corporate rationale of the Virgin group is to re-ignite static industries‚ with fresh ideas and developments‚ thus offering the consumer differentiation. Diversification is an extremely important attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideology of ‘the corporate parent’ to add structure and guidance to its various business units
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Introduction: Kenya Airways Ltd is the national carrier of Kenya. The company was established in 1977‚ after the dissolution of East African Airways. It was privatized in 1992‚ and it is publicly listed I in the National Security Exchange. The problem: Kenya airway has been experiencing low passenger numbers that has resulted to it making losses over the recent few years. This financial year‚ it posted a net loss of ksh 7.8 billion. It started experiencing this problem 3-4 years ago. This
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Target market SW: low-cost airline; short-haul flights (US); offers about 3‚400 daily flights to 78 destinations in 39 states RYN: low-cost airline; short-haul flights(Europe); offers over 1‚500 scheduled short-haul flights per day serving approximately 160 airports. SIA: full-service airline; international travel‚ flies to 62 international destinations in 35 countries on six continents from its primary hub in Singapore. KFA: full-service - adding low-cost model（Kingfisher Red） during poor financial
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our commitment to our passengers and staff to be a world leader in sustainable aviation.” Julie Southern‚ Virgin Atlantic CCO Sustainability Report | 1 Big picture Aviation is a truly global business‚ where airlines from around the world operate and compete on the same routes. We believe that to ensure a sustainable future for aviation‚ the industry needs to work together. An airline like ours can make a difference in its own right‚ but it can make an even bigger difference by also encouraging
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Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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Contents Table of Contents 2 I. History and Evaluation of Space Tourism 3 II. Introduction of Virgin Galactic 3 III. Mission and Vision 3 IV. Business Strategy 3 V. Market Research 4 VI. Technology Strategy 4 A. Porter’s Five Forces 4 B. SWOT Analysis 6 C. Ans-Off Matrix 7 D. BCG Matrix 7 VII. Technical Issues And Space Vehicle of Virgin Galactic 7 VIII. Future of Space Tourism 8 IX. Future of Virgin Galactic 8 X. References 9 I. History and Evaluation of Space Tourism Space tourism
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1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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There is nothing that will prevent Virgin from competing to an untapped market. Threat of Substitutes Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. Degree of Rivalry Strong o Competitors have brand recognition in the US and have the majority of the market share. Financial Analysis: Initially‚ Virgin may have no great profits since
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