PEST Analysis for a Company in the Tourism Industry The Tourism industry is one of the fastest growing industries in the world. The World Travel and Tourism Council estimates that in 2004 Travel and tourism is expected to generate * US$ 5‚490.4 billion of economic activity * 10.4% of total GDP * 214‚697‚000 jobs or 8.1% of total employment * 12.2% of total exports [1] My task is to conduct a PEST analysis for a company within the Tourism industry. Within the tourism industry‚ I have
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PEST Analysis Political The international IT and electronics industries have been characterized with intensive competition. Electronics and IT companies are constantly reviewing their achievements as well as the competitors’ in order to come up with better business strategies in an effort to best all other existing industry rivals. With the merger and acquisition strategy between HP and Compaq‚ members of the IT and electronics industry all over the world were threatened with the intensified effort
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focuses on the external factors that are likely to have an impact on the making of a Lobster hatchery in South Korea. In order to minimize possible market barriers‚ Political‚ Economic‚ Socio-cultural and Technological (PEST) analysis has been conducted on the country of interest. The analysis has supported to gain more information regarding the marketing environment of South Korea and the potentiality of the success of the Lobster hatchery. Matured Market size lobster Cooked
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* Introduction and statement of purpose Atlantic Computer Inc. is a large manufacturer of servers and other high end products and is presently the one of the biggest player in the computer industry. The company is planning to introduce a new product “Atlantic Bundle” into the market. The “Atlantic Bundle” consists of a new basic server Tronn and a newly developed “Performance Enhancing Server Accelerator” (PESA) software tool. Ontario Computer‚ Inc‚ which has majority revenue market share in the
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entry DA is one of the oldest airlines in the United States‚ however‚ there are still threats from new entrants in the market because low-cost carriers (LCC) definitely going to affect the pricing strategy of DA. In contrast‚ DA has brand loyalty due to its long history of operation. Moreover‚ the entry barriers are still high due to the operating cost such as aircraft‚ airport cost‚ maintenance‚ route licenses‚ and taxations. The threat of substitution Since the airline industry is serving passengers
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The art that I found the most interesting in the book “Gardner Art through Ages: The Western Perspective” was a painting named Birth of the Virgin. This painting is on chapter 14 page 415 and is figure 14-14. It is a large triptych meaning three part panel. The panel is separated by two white piers and includes arches at the top of each section. It was painted with Tempera on wood. It was created by Pietro Lorenzetti‚ an Italian Gothic painter of the Sienese school. Pietro Lorenzetti was a student
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Table of Contents 1. PEST Macro-Analysis 2 1.1. Overview 2 Political Factors 2 Economical Factors 3 Social Factors 4 Technological Factors 4 PEST Macro Analysis Summary 5 Bibliography 6 1. PEST Macro-Analysis 1.1. Overview The virtual banking industry was based primarily on the confidence of the users in the web-based banking technology and the authenticity of the virtual banks. The industry also projected constant changes to the regulations and technology which would define
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SKYLINE BUSINESS SCHOOL 2nd YEAR‚ IIIrd SEMESTER BATCH - MBA 2010-2012 L2S1 REPORT ON (Strategic marketing management) Presented By: Ravi Singh Baghel ACKNOWLEDGEMENT The successful completion of any task would be incomplete without mentioning the people who have made it possible. So it’s with the gratitude that I acknowledge the help‚ which
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to get paid as much as possible. Also‚ stakeholders can be health care professionals‚ especially nutritionists‚ as their analysis of fast food effect can influence public perceptions‚ therefore affecting sales. I will examine how McDonald’s has responded to or anticipated future events that have impacted its market and stakeholders using the PEST analysis as a tool. The analysis consists of situational and uncontrollable Political‚ Economic‚ Social and Technological forces within the macro environment
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PEST Analysis The PEST Analysis identifies changes in the market caused by: Political ‚ Economical‚ Social and Technological factors. Political Analysis and Factors: Those Non- Alcoholic Beverages like; Coca-Cola‚ are within the food category‚ under the FDA (Food and Drug Administration). The government has control over the manufacturing procedure of these products in terms of regulations.Companies who fail to meet the standards of law‚ are fined by the government. Following are provided some of
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