TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
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research report provides an analysis of two popular airlines in Australia; Jetstar and Virgin Blue‚ both whom are competing in the airline business. Jetstar and Virgin Blue can both compete and be highly profitable within the business‚ leisure and family market but however‚ it will ultimately be the service companies‚ and their associated marketing strategies and techniques which‚ will establish the difference between the market ‘leader’ and the market ‘loser’. This analysis will detail potential solutions
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real world. Virgin Atlantic is one of the successful business organizations are operating multi function services. Virgin Atlantic Airways is one of the leading airlines in Europe introduced by Virgin Group collection of branded companies in 1984. Virgin Atlantic is centralized with UK operating 30 destinations all over the world with the 40 Aircrafts in operation. It is also extending its operation via code shares flight with various airlines including Singapore Airlines‚ Virgin Blue‚ Continental
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into the new millennium (A CASE STUDY) Table of Contents 1. Analysis Question ……………………………………………………..……………..... 3 2. Introduction ………………………………………………………………………….... 3 2.1 Company Overview ……..………………………………………………… 3 2.2 Company Perspectives …………………….………………………………. 4 2.3 Virgin’s Business Model …………………………………………………... 4 2.4 Virgin’s Corporate Strategy …………………….………………………..... 5 3. Case Study Analysis: The House That Branson Built: Virgin’s Entry Into The New Millennium
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Virgin Atlantic Airways – Company Overview General Information Since it was founded in 1984‚ Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major cities. Now based at London’s Gatwick and Heathrow airports and Manchester airport‚ it operates long haul services to thirty destinations world-wide as far apart as Las Vegas and Shanghai. Virgin Atlantic has enjoyed huge popularity‚ winning top business‚ consumer and trade awards from around the world. The airline
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aims to evaluate the current strategic directions followed by Virgin Atlantic. Initially we discuss the organisation’s mission statement and identify how the vision of the company is reflected though the strategic objectives. It is established at CSR plays an important role one Virgin Atlantic as it is seen to have principles and high standards on acceptable behaviour‚ BBC News (2009). External factors are evaluated using a PESTLE analysis and it is made clear that the Airline Industy as a whole
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Table of contents Introduction: 3 Competitive strategy of Virgin Atlantics: 3 Advantages: 6 Limitations: 8 Recommendations: 10 Constant analysis: 10 Hybrid strategy: 10 Competitive prices: 11 Value added services: 11 Conclusion: 12 Introduction: Today‚ competition in international markets has become severe and in order to sustain relevant position‚ organizations need to assume competitive strategies so that they can gain competitive advantages. (Rao‚ pp.185‚ 2011) The dynamic condition
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MODULE TITLE: BUSINESS ENVIRONMENT/ TRAVEL & TOURISM BUSINESS TOPIC : PEST ANALYSIS PEST ANALYSIS Introduction 3 History 3 Growth 3 PEST Analysis 4 Political Factors 4 Economic Factors 5 Social Factors 5 Technological Factors 6 Analyze your findings 7 Strategies pursued by the business to control PEST factors: 7 Recommendations 8 References 8 Oman Air Introduction Oman Air is the flag carrier of the Sultanate of Oman‚ based
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relevant changes taking place in its environment and formulate strategies to adapt to these changes. The overall environment of the Airlines Industry in the USA as found in this case‚ could be described as that of bitter rivalry. The hostility between competitors were so harsh that two rivals -Texas International and Braniff joined hands to destroy Southwest Airlines even before it could begin its operation. Failed to stop its operation‚ the rivals began to put up obstacles at every step Southwest
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Virgin Australia Airline Report Report on external environment and management functions Taffy Ghozali‚ Hafizhah Chandra Executive Summary The purpose of this report is to examine Virgin Blue’s external environment followed by its impacts to the organization as well as how management functions could help overcome the external environment for the organization to compete properly in the domestic airline market. Virgin Australia is Australia’s second largest domestic airline‚ commenced in
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