IndiGo Airlines The aviation sector is one of the major economic drivers for prosperity‚ development and employment in a country. The rapidly expanding aviation sector in India handles about 2.5 billion passengers across the world in a year. Currently‚ India is the ninth largest civil aviation market in the world. India is expected to be amongst the top five nations in the world in the next 10 years. But the Indian Aviation industry has been going through a turbulent phase over the past several
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THE AIRLINE INDUSTRY: Trends‚ Challenges‚ Strategies John Wensveen‚ Ph.D. Dean‚ School of Aviation Dowling College New York‚ USA www.dowling.edu President‚ Airline Visions www.airlinevisions.com The University of Sydney Faculty of Economics and Business Leadership and Policy Seminar Series Sydney‚ Australia 23 February 2010 Presentation Objectives • Provide background on the global industry • Present a regional analysis • Discuss current and future evolvement of the industry (trends) • Discuss
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segmentation and SWOT analysis summarizing the internal strengths and weaknesses as well as the external opportunities and threats that may impact the success of a company when marketing to Millennials through the digital marketplace. The SWOT analysis influences the goals‚ objectives and expected outcomes of successfully marketing to Generation Y consumers. Next‚ a questionnaire is created based on the gaps found in the secondary data analysis . Macroenvironment 1) Demographic Generation Y accounts
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Marketing strategy Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered around the key concept that customer satisfaction is the main goal. Marketing strategy is a method of focusing an organization ’s energies and resources on a course of action which can lead to increased sales and dominance of a targeted market
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Kingfisher – Marketing Strategy Contents 1. Kingfisher’s class of business & market strategy * CLASS OF BUSINESS * MARKETING STRATEGY SUMMARY 2. Marketing Strategy Details * LIFESTYLE MARKETING * CHANGING SHOPPING EXPERIENCE * GOODTIMES - KINGFISHER FLYING EXPERIENCE 3. Fighting competitions(SWOT) * STRENGTHS * WEAKNESS * OPPORTUNITIES * THREATS 4. Contribution To The Society 5. Bibliography Kingfisher’s class of Business & Market
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Apple tablet which is produces tablets and iPad phones for the blind people Samsung note produces smartphones for the blind people where they can manage contacts‚ using speech input to send text messages and tag previous routes or hazards using navigation apps Laptops off-the-shelf laptop computers equipped with screen-access technology or specialized devices for the blind‚ often referred to as notetakers or personal data assistants Audio books which is play on special playback equipment Special
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Changes in the Virgin Group These assignments discuss the organisational changes that the Virgin Group has been during the last few years‚ and how they are adapting to the changes in the operating environment. This will be in the context of the employees’ perception of the changes‚ and how the Virgin Group can lower their resistance to change. This is a natural feeling from employees‚ when faced with uncertainty‚ and this needs to be managed. The assignment focuses on the Virgin Group airline operation
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Classic Airlines Marketing Solution Classic Airline‚ the world’s fifth largest airline is experiencing marketing problems which are causing the company to lose profit in various facets of the company (University of Phoenix‚ 2013). Having an understanding of the problems at hand‚ the company’s Senior Marketing Leadership team has been tasked to come up with a high resolve marketing plan that will help the company come out on top by maintaining satisfied Classic Rewards members‚ meet the board of
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“How Have Global Economic/Financial Crises Affected FDI?” Table of Contents Table of Contents …..…………………………………………………………………………...2 Abstract……………………………………………………………………………………………3 1. Introduction………………………………………………………………………………3 1.1 Preamble 1.2 Research Importance 1.3 Aim of Work 1.4 Thesis Statement 2. Theoretical Background…………………………………………………………………4 2.1 What is meant by an Economic and Financial Crises……………………………..4 2.1.1 Defining an Economic/Financial Crisis…………………………………………...4
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Asia Pacific Management Conference‚ Melbourne‚ Australia‚ 2007‚ 431-436 Competitive Strategy for Low Cost Airlines Hongwei Jiang RMIT University‚ Australia Abstract The aim of this paper is to identify challenge faced to Low-Cost Carriers (LCCs) or Low-Cost Airlines and provide new insights into the development and competitive strategy for LCCs. LCCs are still a relatively new phenomenon in Australia since Virgin Blue and Jetstar came to the market. There are over 30 LCCs have been launched since
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