"Virgin atlantic airways corporate social responsibility" Essays and Research Papers

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    British Airways

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    BRITISH AIRWAYS Introduction: The world today has evolved in numerous ways thanks to the many inventions and discoveries‚ but few have changed the way people live and experience the world as deeply as the invention of the airplane. The industry has progressed to the point where now it would be impossible to think of life without air travelling (for developed countries). Thanks to this‚ long distances have been somehow ‘shortened’ hence altering people’s concept of distance. As well‚ making it

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    CORPORATE SOCIAL RESPONSIBILITY AND THE SOCIETY By: saheli chakraborty Introduction Corporate social responsibility (CSR)‚ also known as sustainable responsible business (SRB)‚ or corporate social performance‚ is a form of corporate self-regulation integrated into a business model. Ideally‚ CSR policy would function as a built-in‚ self-regulating mechanism whereby business would monitor and ensure their adherence to law‚ ethical standards‚ and internati onal norms. Business would embrace

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    Introduction to the company This assignment will be based on McDonald’s and will be focusing on the Corporate Social Responsibility (CSR) will also be heavily forces on the social ethical side of the business McDonald’s Corporation is the world’s largest fast food chain‚ selling primarily hamburgers‚ chicken‚ french fries and carbonated drinks; and more recently salads‚ fruit and carrot sticks. (http://en.wikipedia.org/wiki/McDonald’s) The business was founded in 1940 with a restaurant opened

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    Corporate Social Responsibility The process of building a corporate social responsibility: Corporations while they need to conduct a strategy to become socially responsible‚ they usually passes through a process that leads it at the end to achieve what is called by “Civil learning”. In order to achieve this level –which is the highest level of a corporate social responsibility- ‚ they are two dimensions: • The organizational level • The societal level The case of Nike as famous corporate

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    did GE conform with the “General Principles of corporate Social Responsibility” set forth in the section of that title in the chapter? Here some of the General Principles of Corporate Social Responsibility that should be exercised by the managers: 1. Corporations are economics institutions run for profit. This are their main responsibility‚ they are oriented to the financial incentives‚ and not in the term that have to be able to meet the social objectives without financial incentives. In this

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    CG is concerned with holding the balance between economic and social goals and between individual and communal goals. The governance framework is there to encourage the efficient use of resources and equally require accountability for the stewardship of those resources. The aim is to align as nearly as possible the interests of individual corporations and society. * Shifting focus only on economic concerns to include social concerns. * Reliance on CG mechanisms – board of directors &

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    Doctrine of Social Responsibility The doctrine of social responsibility holds that individuals and organizations should advance the interests of society at large. They can do this by abstaining from harmful actions and by performing socially beneficial acts. Although the doctrine of social responsibility applies to people and organizations‚ much of the discussion focuses on business and the extent to which social responsibility should influence business decisions. Examples of Social Responsibility

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    reading‚ developing a model of theory and modern examples‚ we can found out clearly that corporate social responsibility (CSR) does help enhance organization’s competitive advantage so as to achieve an organizational success. Model of thinking Corporate Social Responsibility Positive Social Change Employee Commitment Competitive Advantage Organizational Success Corporate Social Responsibility Positive Social Change Employee Commitment Competitive Advantage Organizational Success The

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    The BCG model classifies products under four areas. These are stars‚ cash cows‚ question marks and dogs. Stars are SBU’s with high share or high growth market. Virgin Atlantic is clearly the cash cow of the Virgin Empire but we have undertaken a portfolio analysis from the viewpoint of Virgin Atlantic. With regards to Virgin Atlantic Airways we believe that there is no star. The cash cow is the Upper Class section. Cash cows have high share of a low growth market and generate higher cash revenues.30

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    Social Responsibility Theory To combat the pressures that threatened freedom of the press‚ this theory was first introduced in 1947 and was recommended by the Hutchins Commission on Freedom of the Press. It stated that the media should serve the public‚ and in order to do so‚ should remain free of government interference. It defined guidelines that the media should follow in order to fulfill its obligation of serving the public. Ethics and the Media The Social Responsibility Theory claimed

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