SWOT Analysis of Virgin Group 1. STRENGTHS Strong brand name. Experienced in two different kinds of distribution - Stationary trade - Mail ordering Location. - Geopolitical position is good for business. Co-existence in the region of 2 seaports and an international airport with direct possibility of export. - Variety of exports possibilities. Large land resources. - Existence of a powerful technical basis and building firms. Ecologically clean environment. - > 100
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Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First‚ lets look at it’s the product element. The younger demographic is more open to new things like text messaging‚ downloading information from their phones‚ ring tones‚ faceplates‚ graphics‚ having access to popular entertainment on their phone‚ etc. For younger people‚ phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs‚ Virgin Mobile
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RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious‚ Richard Branson’s Virgin Group has experienced several problems. In the short-term‚ brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset‚ protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures
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Introduction ………………………………………………………………………….... 3 2.1 Company Overview ……..………………………………………………… 3 2.2 Company Perspectives …………………….………………………………. 4 2.3 Virgin’s Business Model …………………………………………………... 4 2.4 Virgin’s Corporate Strategy …………………….………………………..... 5 3. Case Study Analysis: The House That Branson Built: Virgin’s Entry Into The New Millennium .………………………………………………………………………. 9 3.1 To what extent does Branson’s strategic thinking fit the generative reasoning
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No Cash Dividends‚ No Stock Dividends or Split. In the case of Georgia Atlantic‚ this strategy is not recommendable because of several factors. First of all‚ the most recent Market-toBook value is well below 1‚ meaning that the company has not invested in any profitable projects anymore. The retained earnings would have generated a higher shareholder value if they would have been paid out to the shareholder. Furthermore the share price of the firm would stay rather constant and would not
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Considering the youth that Virgin Mobile is targeting‚ we conclude that the best strategic decision will be to establish a new plan that offers no contract requirements‚ lower than industry average minute prices‚ fixed minute rates with no additional or hidden fees‚ prepaid plans internet and text messaging included and subsidies of around 40 dollars per cellphone. This new plan is necessary to differentiate Virgin Mobile from its competitors and retain market share. By having the new venture with
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Case Notes – Atlanta Home Loan Al Fiorini‚ the founder of Atlanta Home Loan‚ was caught in an unfortunate situation when he lost control of his start-up company‚ and also was faced with an unfavourable credit rating which forced him to sell his home. I feel that this situation may have been avoided if Al had developed and enforced “tighter results controls”. In order to produce tighter results controls‚ Al had to consider the following: 1. Definition of desired area: This section is concerned
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1 Introduction 1.1 Purpose The purpose of this report was to analyze the best possible pricing strategy for the Virgin Mobile venture into the United States. 1.2 Situation Virgin is a global company that has 200 corporate entities involved in everything from planes and trains to beverages and cosmetics. The newest addition is the Virgin Mobile USA entity‚ which was created after Virgin was able to successfully penetrate the U.K. cellular market. However‚ the company was not so successful with
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CHAPTER 6 QUESTIONS : 8‚13‚14‚15 QUESTION 8 Akira Numata –UIA Japan Assumptions | Value $ | Yen equivalent | Arbitrage funds | 5‚000‚000 | 593‚000‚000 | Spot Rate (¥/$) | 118.60 | | 180-days forward Rate | 117.80 | | Expected spot Rate | 118.00 | | 180-days U.S dollar interest rate | 4.80% | | 180-days Japanese Yen Interest Rate | 3.400% | | Calculations Calculating forward Rate (i= interest rate) F180 sf/$ = S sf/$*1+ (isF*180/360)/ (i$*180/360)
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Corporate organisation strategy differentiates between macro or corporations‚ micro or business-units‚ enterprise as well as their function and active strategies which are depended on identity‚ culture‚ strategy and product. With reference to the above‚ each corporation or business-unit operates at different levels and structure but to achieve the organisational goal‚ their communication strategic processes must be coherent and consistence. The concept of corporate communication strategy as a functional
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