Virgin Mobile USA Analysis [pic] August 08‚ 2009 Table of Contents Table of Contents 2 Introduction 3 Internal Factor Evaluation (IFE Matrix) 4 External Factor Evaluation (EFE Matrix) 5 Porter’s Five Forces 6 Porters Generic Forces 6 Financial Analysis 7 Competitive Profile Matrix 8 The Marketing Mix-The 5 P’s 9 Key Issues 10 Boston Consulting Group (BCG Matrix) 11 GE / McKinsey Matrix 12 Space Matrix 14 Recommendations 16 Introduction Virgin Mobile is a great company
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Virgin Media Virgin Media began trading in early 2007‚ as a result of a merger between cable operator NTL:Telewest‚ and acquisitions of the VirginNet internet service provider‚ and Virgin Mobile. At launch‚ the new company heralded itself as being the first single provider of quad-play’ (four-service) media in the UK. It has a strong marketing campaign and its broadband service in particular is popular with British customers‚ with the second largest subscriber base in the United Kingdom. Product
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Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First‚ lets look at it’s the product element. The younger demographic is more open to new things like text messaging‚ downloading information from their phones‚ ring tones‚ faceplates‚ graphics‚ having access to popular entertainment on their phone‚ etc. For younger people‚ phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs‚ Virgin Mobile
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RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious‚ Richard Branson’s Virgin Group has experienced several problems. In the short-term‚ brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset‚ protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures
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Analysis and Assessment Analysis of the Corporate Strategy Employed by Virgin Group From its beginning as a start-up‚ the Virgin Group still utilizes the same strategic model‚ which entails devolving from its original values and culture. Markedly entrepreneurial‚ Virgin group has no headquarters even though it has overseen an extended period of considerable growth and persistent profitability. Uniquely‚ even though lacking a specific corporate structure‚ Branson‚ his advisers and senior executives
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No Cash Dividends‚ No Stock Dividends or Split. In the case of Georgia Atlantic‚ this strategy is not recommendable because of several factors. First of all‚ the most recent Market-toBook value is well below 1‚ meaning that the company has not invested in any profitable projects anymore. The retained earnings would have generated a higher shareholder value if they would have been paid out to the shareholder. Furthermore the share price of the firm would stay rather constant and would not
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competitors done that has resulted in Virgin Australia’s introduction of different classes of travel? Originally a one-class service‚ with the introduction of Jetstar in 2004 and Tiger Airways Australia in 2007‚ Virgin Blue was forced to re-think its original market offering of cheap‚ no-frills air travel‚ aimed predominantly at the leisure market. Tiger and Jetstar were undercutting their prices and making a large dent in the leisure market‚. As a result‚ Virgin Blue introduced a premium economy
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Considering the youth that Virgin Mobile is targeting‚ we conclude that the best strategic decision will be to establish a new plan that offers no contract requirements‚ lower than industry average minute prices‚ fixed minute rates with no additional or hidden fees‚ prepaid plans internet and text messaging included and subsidies of around 40 dollars per cellphone. This new plan is necessary to differentiate Virgin Mobile from its competitors and retain market share. By having the new venture with
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Case Notes – Atlanta Home Loan Al Fiorini‚ the founder of Atlanta Home Loan‚ was caught in an unfortunate situation when he lost control of his start-up company‚ and also was faced with an unfavourable credit rating which forced him to sell his home. I feel that this situation may have been avoided if Al had developed and enforced “tighter results controls”. In order to produce tighter results controls‚ Al had to consider the following: 1. Definition of desired area: This section is concerned
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1 Introduction 1.1 Purpose The purpose of this report was to analyze the best possible pricing strategy for the Virgin Mobile venture into the United States. 1.2 Situation Virgin is a global company that has 200 corporate entities involved in everything from planes and trains to beverages and cosmetics. The newest addition is the Virgin Mobile USA entity‚ which was created after Virgin was able to successfully penetrate the U.K. cellular market. However‚ the company was not so successful with
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