Introduction: Virgin Mobile is a successful company based in the U.K. The company is well known for its brand extension and was the first company to introduce the Mobile Virtual Network Operator (MVNO) in the U.K.‚ where they leased network space form another firm instead of running a network in-house and as a result avoiding infrastructure and large fixed cost. The company was well known for its hip and trendy position in the U.K.‚ and catered to the youth market. Although they have had a couple
Premium Mobile phone
[Case Write-Up #5‚ 2011-11-14] Case 6. Atlantic Computer Group 11 2010123281 Lim‚ Min A 2010123380 Lee‚ Yoon Ji 2010101026 Na‚ Hyeon Jung 2010123031 Park‚ Jae Eon Ⅰ. Executive Summary At the present‚ with the growth of the Internet‚ the basic server market is growing rapidly and the Atlantic computer‚ which is aimed at producing the high performance server‚ is ready to sell the basic server. It launches the Tronn loaded with PESA. PESA‚ the software increases the speed of file sharing
Premium Marketing Pricing
Most recognizable of these changes was the importance of slavery in the Atlantic World. Slavery in the Trans- Atlantic world referred to the use of people from Africa who had been captured and used for their labour to create goods for Europe.[i] Though there are multiple examples of the benefits‚ the real success was due to the economic factors which allowed the slave trade and slavery to expand from 1550- 1800. Through the Atlantic economy‚ increased trade through the colonization of the New World and
Premium Slavery Atlantic slave trade African slave trade
Strategy assignment “ Edinburgh Zoo ” The preparatory group work was undertaken by: Introduction to the assignment and to Edinburgh Zoo This document reflects on a group work in respect of the current and estimated future strategy of Edinburgh Zoo. The group looked at the organisation using the contextual framework of an animal-related day-out fun-opportunity for families and tourists in Scotland‚ in particular for the inhabitants of Glasgow and Edinburgh. Due to collaboration limitations
Premium SWOT analysis
ATLANTIC COMPUTER – CASE STUDY QUESTIONS 1.- What Price should Jowers charge DayTraderJournal.com for the Atlantic Bundle (that is‚ Tronn servers + PESA software tool) according to the following four criteria? Option A): Status-quo pricing $4000 for the Atlantic Bundle. Option B): Competition-based pricing $6800 for the Atlantic Bundle. Option C): Cost-plus pricing $4491.04 for the Atlantic Bundle. Option D): Value-in-use pricing $8400 for the Atlantic Bundle. 2.- Think broadly about
Premium Computer software Pricing Sales
Virgin Australia Airline Report Report on external environment and management functions Taffy Ghozali‚ Hafizhah Chandra Executive Summary The purpose of this report is to examine Virgin Blue’s external environment followed by its impacts to the organization as well as how management functions could help overcome the external environment for the organization to compete properly in the domestic airline market. Virgin Australia is Australia’s second largest domestic airline‚ commenced in
Premium Qantas Airline Management
Time Essay The social and Economic transformations that occurred in the Atlantic world as a result of new contacts among Western Europe‚ Africa‚ and the Americas from 1492 to 1750 increased and decreased populations of the Atlantic world due to the slave trade and flourishing economy. Also in the Americas‚ European colonists stopped mining for silver‚ and moved on to agriculture. Due to the new contacts within the Atlantic world‚ economies flourished as new crops and food spread around. The sole
Premium United States Europe Industrial Revolution
PEST Analysis of Virgin Media •Political Factor Demand for fixed line telephony is in decline‚ with the rate of decline in lines used by business nearly twice as high as that in the residential fixed telephony market. There is a trend for businesses to replace fixed line telephony with voice-over-internet-protocol‚ or VoIP‚ telephony‚ while residential customers are tending to migrate from fixed line to mobile telephony. However‚ Virgin Media’s fixed line customers may not migrate to the company’s
Premium Virgin Media Mobile phone Cable television
Atlantic Bluefin Tuna The sushi one of the most popular dishes in the world made with a variety of ingredients‚ but fish been the main character in many of them. Now how would you feel if one day there were no longer be one specific fish to make sushi with‚ ¿would you even realize it?‚ how would affect the economy if this fish become extinct. I’m referring to the Atlantic Bluefin tuna‚ chosen by the WWF (formerly known as the World Wildlife Fund) as the sixth most threatened species in the world
Premium Fish
October 18th 2011 Atlantic Computer Case Section 1 1. The “Atlantic Bundle” should use a value-in-use pricing strategy. 2. $2‚500 per Tronn server with PESA software 3. Sales force will have a tough time selling the increased cost of the servers to the end customer based on software; the standard in the marketplace is that this software should be free. Also‚ they will be concerned with a smaller commission with fewer servers being purchased by each customer. To motivate the
Premium