Assignment Atlantic computers‚ a leading player in the high-end server market‚ has detected a marketplace opportunity in the basic server segment. They have developed a new server‚ the Tronn‚ to meet the needs of this segment. In addition they have created a software tool‚ called the “performance Enhancing Server Accelerator” or PESA‚ that allows the Tronn platform up to four times faster than its standard speed. The central question in the case revolves around how to price the Tronn and PESA
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AJNRR Consulting Virgin Blue Holdings A Strategic Analysis Prepared by: Andy Ley Joachim Brastein Nathan Westgarth Rishi Dave Ron Stanley * * Contents 1. Executive Summary 2 2. Virgin Blue Now 3 2.1 Introduction 3 2.2 Virgin Blue Overview 3 2.3 Virgin Blue’s Current Strategy 3 3. Outside Virgin Blue 4 3.1 Macroenvironment 4 3.2 Industry Analysis 4 4. Inside Virgin Blue 6 4.1 Resources 6 4.1 Capabilities‚ Distinct Competencies
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VIRGIN AMERICA LANDS IN THE UNITED STATES Virgin Group is the corporate umbrella for a large network of almost 300 different companies offering varieties of services including but not limited to telecommunications (virgin mobile)‚ cable TV (virgin media)‚ financial services (virgin money)‚ fitness (virgin active)‚ and soft drinks (virgin drinks). The most famous of them all is the Virgin Atlantic. Virgin Group is owned by European business tycoon‚ Richard Branson. Virgin America debuted in
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Atlantic Canada - located on the eastern edge of Canada‚ the first entry into the continent was by Europeans. - Its natural resources have been exploited for centuries‚ making it an ’old’ resource hinterland. - Its small and highly dispersed population offers only small markets and few manufacturing opportunities. Distance from the markets of Central Canada has curtailed its trade within Canada and thus dampened its economic development. For that reason‚ its natural resources are exported
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Manchester College 22/4/2010 By Guitola Tiny Contents Introduction 4 Introduction to Virgin Group 4 Strategy Formulation 5 Virgin Group Smart 6 Stakeholder Map 6 Virgin Group PESTLE 8 Political 9 Technological 9 Environmental 10 Virgin Group Porter’s 5-forces 11 Porter’s 5-forces analysis (Michael Porter (1947)) 11 The Treat of Entry 11 Governmental policies 12 Differentiation 12 Switching cost for buyers 12 The Power of Buyers 12 The Power of Suppliers
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Contents Table of Contents 2 I. History and Evaluation of Space Tourism 3 II. Introduction of Virgin Galactic 3 III. Mission and Vision 3 IV. Business Strategy 3 V. Market Research 4 VI. Technology Strategy 4 A. Porter’s Five Forces 4 B. SWOT Analysis 6 C. Ans-Off Matrix 7 D. BCG Matrix 7 VII. Technical Issues And Space Vehicle of Virgin Galactic 7 VIII. Future of Space Tourism 8 IX. Future of Virgin Galactic 8 X. References 9 I. History and Evaluation of Space Tourism Space tourism
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Pricing objectives and pricing methods in the services sector George J. Avlonitis and Kostis A. Indounas Department of Marketing and Communication‚ Athens University of Economics and Business‚ Athens‚ Greece Abstract Purpose – The purpose of this research paper is to explore the pricing objectives that service companies pursue along with the pricing methods that they adopt in order to set their prices. Design/methodology/approach – An extensive review of the literature revealed the complete
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VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &
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Atlantic Corp – case study | | | | Question 1: Is the acquisition of Royal’s Linerboard mill and box plants a sound strategic move? Yes. Atlantic corporation intends to increase its linerboard capacity‚ as it is a net buyer of linerboard. This acquisition of Royal by Atlantic Corporation would be a horizontal integration‚ which occurs when both the firm being taken over and the firm taking over are in the same industry and in the same stage of production. The linerboard industry
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The Battle of Atlantic was the longest and largest sea battle during World War II. World War II began on September 3rd 1939‚ two days after German forces stormed into Poland. The Battle of the Atlantic began shortly after the declaration of War‚ but there is no official date of commencement. The Battle did not end until the defeat of Germany in May of 1945. The Battle was between the Allied powers‚ Great Britain‚ Canada and the United States‚ and the Axis powers‚ Germany and Italy. Both forces were
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