LEADERSHIP & ORGANISATIONS COURSEWORK ASSIGNMENT TUTORIAL Leadership & Organisations 6BUS1001 – 0901 Semester A (2012-13) Case Study: ‘Virgin Atlantic and Ryanair’ Question: Using relevant leadership‚ management and motivation theory‚ compare and contrast the leadership styles of Richard Branson and Michael O’Leary. Critically discuss the state of affairs in the two organisations that are created or impacted by their leadership styles and behavior. Word Count: 1700 Your
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CURRENT ECONOMIC ANALYSIS OF VIRGIN ATLANTIC AIRLINES: Similarly‚ the economic issues in the industry are also mostly concerned with deregulation. The evolution of industry structure plays an important role in determining the robustness and stability of lower airfares in unregulated markets (2000). Deregulation also keeps airline fares so low as compared to that of other countries. The reason for this is because despite the failure of most entrants since deregulation‚ investors continue to create
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real world. Virgin Atlantic is one of the successful business organizations are operating multi function services. Virgin Atlantic Airways is one of the leading airlines in Europe introduced by Virgin Group collection of branded companies in 1984. Virgin Atlantic is centralized with UK operating 30 destinations all over the world with the 40 Aircrafts in operation. It is also extending its operation via code shares flight with various airlines including Singapore Airlines‚ Virgin Blue‚ Continental
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Virgin Atlantic Airways – Company Overview General Information Since it was founded in 1984‚ Virgin Atlantic Airways has become Britain’s second largest carrier serving the world’s major cities. Now based at London’s Gatwick and Heathrow airports and Manchester airport‚ it operates long haul services to thirty destinations world-wide as far apart as Las Vegas and Shanghai. Virgin Atlantic has enjoyed huge popularity‚ winning top business‚ consumer and trade awards from around the world. The airline
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1) Executive Summary This report aims to evaluate the current strategic directions followed by Virgin Atlantic. Initially we discuss the organisation’s mission statement and identify how the vision of the company is reflected though the strategic objectives. It is established at CSR plays an important role one Virgin Atlantic as it is seen to have principles and high standards on acceptable behaviour‚ BBC News (2009). External factors are evaluated using
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Table of contents Introduction: 3 Competitive strategy of Virgin Atlantics: 3 Advantages: 6 Limitations: 8 Recommendations: 10 Constant analysis: 10 Hybrid strategy: 10 Competitive prices: 11 Value added services: 11 Conclusion: 12 Introduction: Today‚ competition in international markets has become severe and in order to sustain relevant position‚ organizations need to assume competitive strategies so that they can gain competitive advantages. (Rao‚ pp.185‚ 2011) The dynamic condition
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289 CASE EXAMPLE The Virgin Group Aidan McQuade Introduction The Virgin Group is one of the UK’s largest private companies. The group included‚ in 2006‚ 63 businesses as diverse as airlines‚ health clubs‚ music stores and trains. The group included Virgin Galactic‚ which promised to take paying passengers into sub-orbital space. The personal image and personality of the founder‚ Richard Branson‚ were highly bound up with those of the company. Branson’s taste for publicity has led him to
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THE VIRGIN GROUP IN 2012 LEADERSHIP AND STRATEGIC CHANGE WALTER FEDERICO MINETTI Universidad de Ciencias Sociales y Empresariales
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Atlantic Computers As Jason Jowers‚ product manager at Atlantic Computers‚ I am responsible for developing the pricing strategy of the new Atlantic Bundle. Atlantic Computers is a large manufacturer of servers and other high tech products. In our server industry‚ there are two main market segments and until now our company has only focused on one. The largest market segment is devoted to the high performance servers that traditionally are meant to run complex application such as scientific
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Virgin Atlantic Environment Policy A message from Virgin Atlantic’s CEO‚ Steve Ridgway: Virgin Atlantic is embedding sustainability at the core of our business. We recognise the growing impact air travel has on the environment‚ and are seeking to address this as best as we can. There are many projects in place across the business to make this a reality‚ both in the air and on the ground. Our recent commitment to invest up to $8bn in the most efficient aircraft available for our routes‚ is a
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