With regard to the place‚ the Virgin Atlantic has the bases in Gatwick‚ Heathrow and Manchester Airports. The company distributes its products online‚ through its owned website and those of tour operators and travel agents. Tickets can be also booked via phone. The Virgin Atlantic sells tickets across the following regions: U.S.A.‚ Middle East‚ Caribbean and Canada. There are different types of promotions they use: posters‚ websites‚ social media‚ youtube‚ TV adverts‚ newspapers‚ travel agents
Premium Facebook Social network service Social media
Introduction The Virgin Group is one of the UK’s largest private companies. Virgin’s highest-profile business was Virgin Atlantic‚ which had developed to be a major force in the international airline business. Virgin Atlantic Airways has become Britain’s second largest airline serving the world’s major cities. On 20 December 1999 Richard Branson signed an agreement to sell a 49% stake of Virgin Atlantic to Singapore Airlines to form a unique global partnership. The cost of the transaction to Singapore
Premium Virgin Atlantic Airways Singapore Airlines Airline
MANAGEMENT AND LAW School of Management MSc Programmes Module Leader: Dr. Laura A. Costanzo Academic Year: 2010-2011 |Industry |European Airline Industry | |Company |Virgin Atlantic Airways | STRATEGY MODULE COURSEWORK |Student URN |MSc Programme |Surname & First Name | |6098320 |Management Information
Premium Marketing Management Sociology
Ryanair and Virgin Atlantic Both of them are recent creations in airline transport business‚ they started life in competition with major national flag carrier airlines and grew to be major challengers to these established companies. Virgin Atlantic’s air transport business originated in the long-haul‚ mainly transatlantic market which might be highly profitable but is also extremely competitive. It attracts passengers by offering a superior experience and is firmly positioned at the quality
Premium London Gatwick Airport Low-cost carrier Organization
Table of contents Introduction: 3 Competitive strategy of Virgin Atlantics: 3 Advantages: 6 Limitations: 8 Recommendations: 10 Constant analysis: 10 Hybrid strategy: 10 Competitive prices: 11 Value added services: 11 Conclusion: 12 Introduction: Today‚ competition in international markets has become severe and in order to sustain relevant position‚ organizations need to assume competitive strategies so that they can gain competitive advantages. (Rao‚ pp.185‚ 2011) The dynamic condition
Premium Management Strategic management Marketing
Problem statement The main challenge facing Virgin Atlantic Airlines is identifying and executing a strategy that will help it become a more profitable and established airline in the industry going forward. Virgin had an income loss of 14.5 M pounds in 1991-92‚ and a small profit of 0.4 M pounds in 1992-93(Exhibit 2). In contrast‚ British Airways had $297.7 M profit which is 3.19% of its total sales in 1992 (Exhibit 10). VAA has been pursuing a marketing strategy to serve all classes of passengers
Premium British Airways Airline Avianca
create a report on Virgin Atlantic that should evaluate current practice of Virgin Atlantic and make recommendations that could help the company grow. This report will also include a Marketing Plan for Virgin Atlantic. In this report there will be an evaluation of their marketing practices including the marketing mix‚ with reference to theories and the current practices of Virgin Atlantic. 1.1 Company overview ‘Since it was founded almost twenty years ago‚ Virgin Atlantic Airways has become
Premium Marketing
Executive Summary Virgin Atlantic is one of the leading luxury airline and part of the Virgin Group of companies‚ a highly valued name in United Kingdom and United states. Virgin is one of the leaders in most of the industries it operates in. A major reason for the success of Virgin Air is the CEO of the Virgin group Richard Branson‚ whose vision and dynamic personality has led to one of the most talked about creation and growth of a business group. Richard has been able to use his personality
Premium Richard Branson Virgin Group Virgin Atlantic Airways
ANALYSIS FOR VIRGIN ATLANTIC � DONE BY: FATIMA ASLAM GHULAM HUSSAIN ID: 200600347 INTRODUCTION AND OVERVIEW: � The idea for the airline stemmed from the creator of the Virgin brand‚ Richard Branson. In 1977‚ seventeen- year-old Branson started an advisory service that flourished into Virgin mail order record company within three years. After establishing Virgin Records as one of the world’s top six record companies by the early 1980s‚ Branson launched his new creation‚ Virgin Atlantic Airlines
Premium Virgin Atlantic Airways British Airways Richard Branson
1. Compare and contrast Virgin Atlantic Airway ’s strategic development with any other (non-virgin) airline. According to (1980)‚ firms are under great pressure to have modern plans to be competitive and should have adequate capability to achieve their target market share. Virgin Atlantic Airways is among the most successful business ventures of the Virgin empire owned by Richard Branson. Its strategic development is rooted on the need to surpass competitors while balancing financial resources
Premium British Airways Airline Virgin Atlantic Airways