Case Study : Atlantic Computers Index: Topic Sequence Company Overview Price Strategy adopted..........................................................................1.0 Matzer’s reaction to your recommendation...............................................2.0 Cadena’s reaction to your recommendation..............................................3.0 Customer’s reaction..............................................................................4.0 Responses to
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1 AEM 4160: STRATEGIC PRICING PROF.: JURA LIAUKONYTE VIRGIN CELL CASE: EXCERCISES Pricing Structure from the Carrier Perspective ¨ Contracts: ¤ ¤ ¤ Annual churn rate WITH contracts Annual churn rate WITHOUT contracts The difference: =2% * 12 months = 24% (p.8) =6% * 12 months = 72% (p.8) 72% - 24% = 48% Take AT&T example: customer base = 20.5 million If AT&T abandons the contract based plan how many new customers would it need to acquire to offset customers from an
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1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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Analysis of “Dusk over Atlantic Wharf” When people move away from their home country and settle down in another country‚ it can be challenging to identify oneself with other cultural values. Especially in our postmodern society where everything seems to move faster in different directions and create complementary differences between the cultures. Susmita Bhattacharya expresses some of these perceptions in the short story “Dusk over Atlantic Wharf” written in 2006. The story “Dusk over Atlantic Wharf”
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Note: Some names have been changed to protect the anonymity of the persons involved. Fake nose‚ fake lips‚ fake bust… Can anything stay natural these days? Surgeons have apparently achieved to change every part of the body and they ain’t going to stop. Indeed‚ another form of surgery has become widespread around the world: hymenoplasty. Morocco hasn’t escape from that trend. But why in the world a woman would want to have her hymen −the tissue that covers the external part of the vagina and is broken
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Re-defining the Independent Film Value Chain A paper by Peter Bloore Introduction: An industry value chain or system could be summarized as a connected series of activities‚ that combine to create and deliver a product (or value) to customers. These activities could include research and development‚ manufacturing‚ packaging‚ marketing‚ and distribution. Strictly speaking‚ a value chain represents those activities as carried out within a single company‚ and a value system represents those activities
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the Atlantic Ocean was the dramatic setting of a fierce battle between the British and the Germans. At the time‚ most people thought that the Battle of the Atlantic may have decided World War II’s outcome. This battle was the deciding factor throughout the war. The battle of the Atlantic was a violent and destructive battle. Many people lost their lives fighting in this battle. New technology was one of the major factors in helping the allies win the long and crucial Battle of the Atlantic. The
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PEST Analysis of Virgin Media •Political Factor Demand for fixed line telephony is in decline‚ with the rate of decline in lines used by business nearly twice as high as that in the residential fixed telephony market. There is a trend for businesses to replace fixed line telephony with voice-over-internet-protocol‚ or VoIP‚ telephony‚ while residential customers are tending to migrate from fixed line to mobile telephony. However‚ Virgin Media’s fixed line customers may not migrate to the company’s
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What is The Atlantic World? In order to truly understand what the Atlantic World is‚ one must first be informed of its history. Throughout the course of the time period between the 1500’s and the 1800’s‚ the Atlantic Ocean was used in ways that completely shaped its past. It was no longer to be simply seen as a large body of water‚ but instead as a passageway that connected various groups of people. From European Vikings to fishermen‚ the Ocean was covered with countless clusters of nations whom
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Introduction With the foundation of Virgin Records in 1970‚ the first step was taken towards what is today Virgin Group‚ which in 2007 comprised 215 companies under its structure‚ in businesses as diverse as space travel‚ mobile telephony and fitness centers. Ever since the start‚ the image and culture of the Virgin Group have been so tightly linked to the personal image and personality of its founder‚ the high-profile entrepreneur and multimillionaire Sir Richard Branson‚ that it is
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