Marketing Strategy Assignment 2012 Market Dynamics Competition Model of Shampoo Industry PALLAVI SRIVASTAVA‚ ROLL NO 55 SIMSR Shampoo Industry in India Types of Shampoos Shampoo market is segmented into: * Cosmetic (shine‚ health‚ strength) * Anti dandruff * Herbal Shampoo Market in India * Size of Shampoo market is Rs 9000 mn * Anti dandruff shampoo is approximately 20% * Sachet Sales is approximately 70% The top three brands of shampoo are: 1. Clinic
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Arabia. Zain was also the first in the Middle East to launch the roaming service on aircrafts‚ where customers can use their Zain serviced mobile phones on aircrafts to call any country of their choice. In this case study‚ a review of Zain marketing strategies‚ demonstrate the efforts of Zain Jordan to preserve its market share and revenues‚ in a highly competitive market. 2) Mission: Zain Introduction (The ZAIN story: Success with a big heart) Thirteen years ago‚ in 1994‚ Zain (formerly known
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Abstract Blue Ocean strategy is a consistent pattern of strategic thinking behind the creation of new markets and industries where demand is created rather than fought for and the rule of competition is irrelevant. This paper proposes a methodology to implement the Blue Ocean Strategy in a privately owned Malaysia industrial firm struggling in a very competitive market using different tools and techniques such as value curves‚ strategy canvas‚ six path method‚ four actions framework. The results
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When I read the "Blue Ocean Strategy"‚ I think the Blue Ocean represents the unknown market space does not yet exist. Blue Ocean is characterized by new market boundaries‚ new demands‚ unpredictable high profit growth‚ without forming competition rules. Now be market conditions‚ market competition requires companies to implement the Blue Ocean strategy. market is in motion‚ the development of new industries and markets are always constantly developed‚ and today the number and type of industry and
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Blue Ocean Strategy Book Review By Sah Rizal bin Salleh The Authors wrote this book in such a unique way and tremendous‚ a direct challenge and oppose of the well-known “Red Ocean Strategy”. To make it clear and justifying my true insight about this book‚ I’ll explain a piece of Red before we go deep into the Blue Ocean. Red is basically one would say as a “Standard Operating Method” of people getting into each other‚ everyone is eager in their own way to succeed‚ getting the better half of
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Market Summary: Past‚ present‚ and future Café Najjar was established in Lebanon to satisfy the local consumption with coffee its production was with high quality so it was consumed with high percentages. Then the production becomes more efficiently and the products were exported to the world. By using the new technique‚ Café Najjar is the first in the world to exceed the limits of traditional coffee producing‚ thus reaching the ultimate in production of oriental coffee‚ which includes Lebanese
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Blue Ocean Strategy Paper MKT/421 July 21‚ 2014 Anatomy of Blue Ocean Strategy In order to process the nature of a blue ocean entity‚ it is imperative to grasp the point of derivation‚ which is otherwise known as a red ocean. A red ocean‚ which is polar to a blue ocean‚ generates its namesake from a literal representation. Imagine a feeding frenzy in the middle of the ocean; the water turns red with the victim’s blood as predators compete for survival. Now‚ apply
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marketing academia as the 4Ps Marketing Mix framework‚ “the Rosetta stone of marketing education” according to Lauterborn (1990). The Mix has its origins in the 60’s: Neil Borden (1964) identified twelve controllable marketing elements that‚ properly managed‚ would result to a “profitable business operation”. Jerome McCarthy (1964) reduced Borden’s factors to a simple fourelement framework: Product‚ Price‚ Promotion and Place. Practitioners and academics alike promptly embraced the Mix paradigm
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Blue Ocean Strategy A Case Study on Salesforce.com Presented by : Ashley Molina Niranjan Zende Siddharth Kumar Zain Yusuf What is a Blue Ocean ??? Blue ocean is nothing but an analogy to describe the wider‚ deeper potential of a market space that is yet to be explored. They may be termed as industries which are • non-existent today • Untainted by Competition • Demand is created and not fought over • Growth is profitable and rapid • Competition is made irrelevant The theory is in direct opposition
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organization’s mission‚ their ideas‚ their programs‚ and their services. In a world where everyone is inundated with information‚ a strong image is the key to community awareness. Developing and maintaining a visible and credible identity through marketing will increase local support for your organization. Promise or pay operates with that support and recognition will automatically come to a good cause. Unfortunately‚ this is a false premise. Even the best of programs will fade into obscurity unless
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