DEFINITION OF COCONUT The coconut tree (Cocos nucifera)‚ is a member of the family Arecaceae (palm family). It is the only accepted species in the genus Cocos.[2] The term coconut can refer to the entire coconut palm‚ the seed‚ or the fruit‚ which‚ botanically‚ is a drupe‚ not a nut. The spelling cocoanut is an archaic form of the word.[3] The term is derived from 16th-century Portuguese and Spanish coco‚ meaning "head" or "skull"‚[4] from the three indentations on the coconut shell that resemble
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CocoTech is focused on execution of various bio-engineering projects and marketing (both retail and export). The company operates with subcontracting and sister companies in the coconut producing areas all around the country. CocoTech buys products from outside the Bicol region occasionally‚ but preferably buying of products from the Bicol region for reasons of quality control‚ logistics and efficiency. Through the company’s marketing partnership with CocoTech‚ demand for the products has increased tremendously
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Coconut- Tree of Life The Coconut Tree (Cocos Nucifera L.) is called "The Tree of Life" because of the endless list of products and by-products derived from its various parts. Food‚ shelter‚ fuel - name it‚ the coconut has it. The coconut industry is considered a major dollar earner that provides livelihood to one-third of the country’s population. Coconut Meat From coco meat can be obtained coco flour‚ desiccated coconut‚ coconut milk‚ coconut chips‚ candies‚ bukayo or local sweetened shredded coconut
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INTERNATIONAL PRODUCT DECISIONS. Product to be marketed internationally: COCONUT WATER with CRUSHED MALAi. INTRODUCTION: Trade is increasingly global in scope today. There are several reasons for this. One significant reason is technology—because of improved transportation and communication opportunities today‚ trade is now more practical. Thus‚ consumers and businesses now have access to the very best products from many different countries. Increasingly rapid technology lifecycles
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Marketing PROPOSAL Prepared for: MUSK Hair Oil Prepared by: Kunal Delwadia Date: 24th September 2013 MUSK Hair Oil Oil of pride Hair oil is a hair care product specifically intended to keep the moisture balance of the hair‚ as moisture is lost due to strong shampoos and harsh chemicals in water. It can also be considered as conditioner to make the hair soft and pliable. Hair oil can come from natural products such as coconut oil‚ fruit extracts‚ milk‚ lemon oil‚ rosemary oil and others
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8 3.0 The Marketing Mix 9 3.1 Product 10 3.2 Price 10 3.3 Place 10 3.4 Promotion 10 3.5 People 10 3.6 Process 11 3.7 Physical Evidence 11 4.0 Conclusion 14 5.0 Defining the Segment & Marketing Objective 14 5.1 SMART Objectives 15 5.2 Pestle Analysis 16/17 5.3 Swot analysis 17/18 6.0 Recommendations to changes to the Marketing Mix
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The coconut industry contributed 6% (about US $31.1M) to Jamaica’s Gross Domestic Product in 1995. In 1996 output from the industry was expected to increased to US $32.3M. The coconut industry provides employment for some 35‚000 people in Jamaica. At the end of 1994 there were approximately 8500 registered coconut farmers (each having at least 100 coconut trees). The total area under production in December 1993 was 15‚957 ha.‚ about 13‚202 ha. with trees bearing nuts. These figures represent
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Heritage- defined as anything of value from the past that provides identity to the present and inspires the future generation Tourism- travel for recreational leisure or business purposes Heritage Tourism- the national trust for Historic Preservation in the United States defines heritage tourism as “travelling to experience the places and activities that authentically represent the stories and people of the past I. Arts II. A. Philippine Visual Arts. Pottery- combines design and function
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Virgin Atlantic’s Marketing Approach Introduction Britain’s the second largest carrier service. Its huge popularity has ensured its success worldwide. This success is also due to a strategic plan implemented buy Virgin Atlantic. This presentation will attempt to point out some of these key strategies Isolating Its Target Market The airline decided early on that its target market would be business men and leisure travelers. By catering solely to this target‚ virgin created a niche market for
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Coconut Content… 1. Introduction 2. Cultivation and Varieties 3. Coconut Development Board 4. Functions Of the Board 5. Products 6. Production and Marketing 7. Conclusion Introduction… Coconut‚ ‘Cocus nucifera linn’‚ the most important‚ ancient and useful of the tropical palms‚ has been cultivated in India from the time
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