"Virgin corporate case study" Essays and Research Papers

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    economic crimes in the region were detected by risk-management systems. In fact‚ the vast majority of incidences of economic crime were detected by accident‚ tip-off‚ and internal and external audit (PriceWaterhouse Coopers 2003). Here in the case study of Informatics Group (Singapore) Private Limited was the 84 per cent where the conspiracy was exposed. The company reported that its business entity owned‚ Computer Assisted Learning (CAL)‚ had submitted false National IT Literacy Programme (NITLP)

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    Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First‚ lets look at it’s the product element. The younger demographic is more open to new things like text messaging‚ downloading information from their phones‚ ring tones‚ faceplates‚ graphics‚ having access to popular entertainment on their phone‚ etc. For younger people‚ phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs‚ Virgin Mobile

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    Marketing: Select two products from the list of product categories below and using the teaching materials and any additional research explain what you think would be an appropriate promotions strategy for both them. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different. Name Course number Instructor’s name Date Promotion is an aspect of the marketing mix dealing with the nature of communications‚ how this communication is rendered

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    1.0 Description of Initial Response Responsible business normally is known as Corporate Social Responsibility (CSR). In today’s world‚ most businesses are focusing on profitability ignoring all social responsibility they should contribute back. It is important for companies to gain trust from the community in return of CSR. Three major personal core values that I think a ‘responsible business’ should have are empower‚ professionalism and commitment. First of all‚ when a company able to empowering

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    Corporate Case Study: Apple Inc. Article One: Apple’s Secret Plan for Its Cash Stash In 2012‚ Forbes Magazine published an article that discusses what Apple Inc. plans to do with the large amounts of money it has acquired over the years. The sum reaches up to $100 billion‚ making the company one of the most profitable in history. However‚ the company has around $64 billion of their cash stuck oversees. If Apple were to choose to move the money back to the United States they would be hit with a

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    The phrase “Corporate Social Responsibility” originates with H. Bowen‚ who wrote “Social Responsibility of Businessmen” in 1953. Corporate Social Responsibility (CSR) is broadly used to describe businesses’ integration of social and environmental issues into decisions‚ goals‚ and operations. According to World Business Council for Sustainable Development “Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving

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    Considering the youth that Virgin Mobile is targeting‚ we conclude that the best strategic decision will be to establish a new plan that offers no contract requirements‚ lower than industry average minute prices‚ fixed minute rates with no additional or hidden fees‚ prepaid plans internet and text messaging included and subsidies of around 40 dollars per cellphone. This new plan is necessary to differentiate Virgin Mobile from its competitors and retain market share. By having the new venture with

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    Abstract Bridgeit Corporate Solutions acts as an interface between student and the corporate industry‚ rather a employer and a potential employee. It conducts assessment for students online/offline and provides a platform for the students to compete with peers at the national and international level‚ employers benefit by increasing their footprints to remote education institutions with a click of mouse and also it provides a safe and secure method of assessment. It is developed by CyberCure Technologies

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    Corporate Wellness Program In term of increase memberships as well as the sales revenue‚ 24-M1 Fitness Club could consider to offer corporate wellness program to employees who worked nearby the Georgetown area. It is believed that healthy employees tend to be happier and more productive employees. The benefits for company are obvious as the corporate wellness program would bring them lowered expenses in return which often in the form of better performing employees because the employees are the most

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    Sam Yates-Smith Student ID: 000292201 CASE STUDY 6 THE VIRGIN GROUP 1. The corporate rationale of the Virgin group is to re-ignite static industries‚ with fresh ideas and developments‚ thus offering the consumer differentiation. Diversification is an extremely important attribute of Virgins rationale. Their SBU’s improve Virgin’s scope and therefore its existing markets and products. Virgin uses the ideology of ‘the corporate parent’ to add structure and guidance to its various business units

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