References: Kotler and Armstrong. (2000). Part 1-Understanding Marketing and the Marketing Process. In: MARKETING: AN INTRODUCTION‚ 5/E. USA: Prentice Hall. 4-6. Virgin Media UK. (2012). Introducing Virgin Media SmartCall. Available: http://customer.virginmedia.com/smartcall/. Last accessed 18th Nov 2012. ONS. (2011). Internet Access - Households and Individuals‚ 2011.Available: http://www.ons.gov.uk/ons/dcp171778_227158.pdf. Last
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Introduction I have chosen to write the profile of a Business leader who I admire on Richard Branson. Branson is a English business magnate‚ best known as the founder and chairman of Virgin Group of more than 400 companies. According to Wagner and Hollenback (2009)‚ leadership is ‘the use of non-coercive and symbolic influence to direct and coordinate the activities of the members of an organised group toward the accomplishment of group objectives. According to Clark (2010)‚ there are three main
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Early life Abul Kashem Haider‚ Chairman of the Youth Group was born in Mogdhara Union‚ Thana‚ Shandip‚ Zilla‚ Chittagong in 1st April 1954. His father Alhaj Sekander Hossain was an educationist and his mother Shafia Khatoon was a housewife. At that time‚ the education environment Of Shandip was very much discouraging. In most cases‚ schools & colleges were far away and there were no regular means of transport. This had negative influence among the students making high rate of drop outs. He was the
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flyer points (FFPs) is not a straight forward process (Bowman 1995). The aim of this assignment is to examine the concept of how FFPs should be accounted for according to the Framework‚ compare how Qantas Airways Limited (Qantas) and Virgin Blue Holdings Limited (Virgin) account for FFP’s‚ and determine the potential consequences of different accounting treatments. Accounting procedure for frequent flyer points according to the principles of the Framework The major accounting issue with FFPs
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and capabilities that link companies within the Virgin Group? * وما هي الموارد والقدرات المشتركة التي تربط بين الشركات داخل مجموعة فرجن ؟ * Which businesses should Virgin divest? * الأعمال التجارية التي ينبغي أن تعرى وتجرد فرجن؟ * What should be the criteria for new diversification within the Group? * ماذا ينبغي أن تكون المعايير لتنويع جديد داخل المجموعة ؟ | | | | | | 20 | | | Richard Branson and the Virgin Group of Companies in 2007* | | | | |
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Intoduction It is said that management principles can be traced back as far as 5000 years‚ which has provided considerable amount of time to refine and develop these principles into efficient and successful ideologies. Throughout history‚ management practise has evolved thanks to a number of pioneers who have veered away from the norm to revolutionise views on what it means to be a good and efficacious manager. Both Robert Owen and Richard Branson can be seen as frontrunners of their time‚ performing
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LVMH: Diversification Strategy into Luxury Goods Strategic Issues By 2002‚ Moet Hennessy Louis Vuitton was the world’s largest luxury products company‚ enjoying annual sales of 12.2 billion euros. LVMH carries the most prestigious brand names in wine‚ champagne‚ fashion‚ jewelry‚ and perfume. Upon entrance of this luxury product industry‚ LVMH was aware that they produced products that nobody needed‚ but that were desired by millions across the world. This desire in some way fulfills a fantasy
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Diversification strategy is used to increase the firm’s value by improving its overall performance. Value here is created here either through related diversification ( my report) or through unrelated diversification ( which will be discussed further) when the strategy allows a company’s business to increase revenues or reduce cost while implementing their business –level strategies In some case‚ using diversification strategy may have nothing to do with increasing the firm’s value; in fact it
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Organisations may be made up of several divisions or business units. Therefore‚ when devising their strategies may well decide to adopt differing strategies – substantive growth‚ limited growth or retrenchment for different business units. a) Virgin is an example of a large and diverse organization. Describe conditions‚ which might lead them into adopting each of these three strategies. Growth in a business is described as the essence of entrepreneurship. During the organizational life
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business’ power. Conversely‚ questionable accounting and irresponsible business decisions can have catastrophic consequences. Contrasting international examples will be discussed here. Richard Branson‚ a well known entrepreneur‚ created an empire (the Virgin Group) from an idea of a better priced and better product for the market. Lehman Brothers‚ a firm with a historically distinguished reputation‚ who took irresponsible risks in pursuing increased profits and increased market penetration‚ eventually
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