1) What are Virgin Group’s distinctive resources/capabilities?The Virgin BrandFirstly‚ the Virgin brand is valuable in the form of brand equity‚ where ‘Virgin’ is one of the most recognised brand names in the UK‚ and is also well-known in other important markets including Europe and the U.S.A. Based on 1990s research‚ the Virgin brand was recognised by 96% of UK consumers (Case‚ p.685). Secondly‚ it is rare for a brand to have such positive consumer perceptions; which include value-for-money‚ fun
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PEST Analysis of Virgin Media •Political Factor Demand for fixed line telephony is in decline‚ with the rate of decline in lines used by business nearly twice as high as that in the residential fixed telephony market. There is a trend for businesses to replace fixed line telephony with voice-over-internet-protocol‚ or VoIP‚ telephony‚ while residential customers are tending to migrate from fixed line to mobile telephony. However‚ Virgin Media’s fixed line customers may not migrate to the company’s
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TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
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“To the Virgins‚ to Make Much of Time” by Robert Herrick is a poem about encouraging young women to make the most of their youth because just like flowers youth fades away. People should not take youth for granted because it is not permanent. The author uses images from nature to describe someone’s young age. The images he uses are a rose dying and the sun setting. He encourages the virgins to embrace their youth‚ use their time wisely to find a husband‚ and implies that ageing is not so great. The
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Air India - The Virgin Airways Saga: Introduction In December 1999‚ India’s national carrier‚ Air India (A-I) signed an agreement with Virgin Atlantic Airways1 (VA) by which VA would fly three flights on the Delhi-London route on a code-sharing2 basis with A-I. This was hailed as a significant development for the ailing A-I. The code sharing arrangement was expected to trigger off a price war in the Delhi-London route where British Airways (BA) was a dominant player. According to the agreement
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The tacit collusion case to be discussed involves the illegal collusion and setting of fuel surcharges to commercial and cargo transatlantic fares between British Airways (BA) and Virgin Atlantic Airways (Virgin). The factors which contributed to its success will be discussed‚ as well as why‚ and its implications‚ of becoming public. To begin with‚ it would be beneficial to define both collusive behaviour and the nature of the competition involved in the aviation industry. Collusion is the act of
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Essay Question: ’Crime is a major and growing social problem’. Critically discuss this statement in relation to a crime type of your choice. Essay Plan - My essay will explore hate crimes and how it has become a major growing social issue through the impacts it has on certain groups within society. This is partly fuelled by the role of the media and their power to influence the perspectives of individuals. - To support this argument‚ the following points will be made: • Hate crime can be examined
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CURRENT ECONOMIC ANALYSIS OF VIRGIN ATLANTIC AIRLINES: Similarly‚ the economic issues in the industry are also mostly concerned with deregulation. The evolution of industry structure plays an important role in determining the robustness and stability of lower airfares in unregulated markets (2000). Deregulation also keeps airline fares so low as compared to that of other countries. The reason for this is because despite the failure of most entrants since deregulation‚ investors continue to create
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ANALYSIS OF ‘TO VIRGINS‚ TO MAKE MUCH OF TIME’ How does the poet persuade women to enjoy life while they’re young? Robert Herrick was part of the cavalier poet who wrote in the carpe diem genre. This poem is a lyric poem‚ which is a type of poem which expresses personal and emotional feelings. This poem promotes carpe diem‚ living life to its fullest. ‘To virgins‚ make much of time’ is aimed at middle class unmarried women‚ he is trying to persuade them to get married as quickly as possible and
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Case Study – Personality and Virgin Group Whatever the industry‚ a company will always consist of an association of two or more individuals working towards a certain global goal; the actions of each individual will contribute to the general welfare of his company and of others around him. So‚ for a manager‚ it is important to single out the individuals whose behaviours better fit those of the company‚ its objectives and the job positions they are to fulfill – much following the preparation principle
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