Analysis of Virgin Galactic [pic] [pic] [pic] Outline Introduction……………………………………………………………………………………………………………………………….5 The marketing mix (7Ps)…………………………………………………………………………………………………………….5 PEST Analysis……………………………………………………………………………………………………………………………..7 SWOT Analysis…………………………………………………………………………………………………………………………..9 Porter`s 5 Forces……………………………………………………………………………………………………………………..10 References‚ Bibliography………………………………………………………………………………………………………….12 Introduction Virgin Galactic is a
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(Anderson‚ 2009). When Apollo 11 mission landed the first humans on the moon launched on July 16‚ 1969. The whole worlds are stunned. That fact makes a 19-year-old Richard Branson decided that he will one day experience the wonder of space ("Virgin galactic overview‚" 2009). For several years‚ interest in the potential of space tourism has been steadily increasing among engineers‚ scientist‚ entrepreneurs‚ and general public. The attractiveness and exclusivity of traveling into space that drives
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Table of Contents 2 I. History and Evaluation of Space Tourism 3 II. Introduction of Virgin Galactic 3 III. Mission and Vision 3 IV. Business Strategy 3 V. Market Research 4 VI. Technology Strategy 4 A. Porter’s Five Forces 4 B. SWOT Analysis 6 C. Ans-Off Matrix 7 D. BCG Matrix 7 VII. Technical Issues And Space Vehicle of Virgin Galactic 7 VIII. Future of Space Tourism 8 IX. Future of Virgin Galactic 8 X. References 9 I. History and Evaluation of Space Tourism Space tourism‚ which
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TABLE OF CONTENTS 1. INTRODUCTION 3 2. Importance of Space tourism 3 3. DEVELOPMENT OF SPACE TOURISM 4 4. Market for Space tourism 6 5. CHALLENGES OF SPACE TOURISM 7 6. CONCLUSION 7 7. BIBLIOGRAPHY 8 8. APPENDIX 9 1. INTRODUCTION The history of space tourism is closely linked to that of aviation; which started at the end of 1903 when the Wright Brothers flew in their Kitty Hawk machine hence starting efforts of mankind to leave earth and venture farther to reach space (Webber
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Research Report Marketing report Virgin Galactic (PRICE) Content 1. Introduction 3 2. Review Research questions John Doe 4 3. Analysis 8 4. Conclusion 11 5. Recommendations 12 6. Appendix 13 Introduction This report‚ composed on request of the management of Virgin Galactic‚ deals with the price aspects regarding space flights‚ particularly those offered by Virgin Galactic. The main definition of the problem therefore is: “What factors affect the costumer’s
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Who Packs Your Parachute? On July 11‚ 2011‚ In Who Packs Your Parachute?‚ Gratitude for each member of your team critical for success I recently read about the ordeal of US Navy jet pilot Charles Plumb‚ whose plane was destroyed by a surface-to-air missile on his 75th combat mission. He parachuted out but was captured and spent six years in a communist Vietnamese prison. He somehow survived the nightmare and now teaches leadership! Years later‚ when Plumb was at a restaurant‚ a man came up
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Executive SummaryVirgin Galactic (VG)‚ which is a part of the Virgin Group‚ is a leading company and pioneer in Suborbital Travel Industry. By offering the lowest price in the market and making the dreams of space travelling come closer‚ VG attracts the attention from the general public. With the successful launch of Spaceship One‚ VG once again determines that space travelling is possible. With Spaceship Two being tested‚ it promises that our dreams of seeing the Earth from space are not that far
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289 CASE EXAMPLE The Virgin Group Aidan McQuade Introduction The Virgin Group is one of the UK’s largest private companies. The group included‚ in 2006‚ 63 businesses as diverse as airlines‚ health clubs‚ music stores and trains. The group included Virgin Galactic‚ which promised to take paying passengers into sub-orbital space. The personal image and personality of the founder‚ Richard Branson‚ were highly bound up with those of the company. Branson’s taste for publicity has led him to
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Trans-Galactic Tournament is arguably the best free-to-play MOBA in the Playstation 4. Not only is it free-to-play‚ but it provides tons of content to its dynamic player-base. Thanks to its fast-paced gameplay which deviates from the traditional MOBA format‚ it provides a refreshing experience guaranteeing adrenaline-fueled moments every second. Currently‚ the game features three game modes‚ 20 champions‚ dozens of customization options and power-ups‚ and hundreds of hours of pure entertainment.
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Introduction Virgin Group LTD is one of the most well-known‚ respected brand and outstanding international investment group. Invented in 1970 by Richard Branson. Virgin Group became a widespread company and began to grow up in businesses such as: mobile telephony‚ travel‚ financial services‚ leisure‚ TV‚ music‚ holiday and health & wellness. It involved in the fields of airlines‚ rail services‚ and transportation services‚ motorbike and cruise packages. They also operate gym facilities‚ racing
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