Virgin Cola Term Paper Chapter One 1.0 Introduction 1.1 Background of the Study Global Beverage Company Limited (GBCL) is the one of the stabilized beverage company in Bangladesh. They provide soft drinks with a brand name “Virgin” which an exclusive franchise agreement with Virgin Enterprise Limited of United Kingdom. GBCL started their business in Bangladesh December in 1999. Gazipur is our only production zone and main office at Mirpur‚ Dhaka. GBCL produced soft drinks with different flavors
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record company called Virgin to help fund his magazine. He was then able to expand his business venture‚ adding a record shop in Oxford Street and then able to build a recording studio in 1972. Richard is one of the richest people in the world with a net worth of $4.6B‚ also making him one of the most successful entrepreneurs in the world as well. He named his business “Virgin”‚ simple because he was new to the business world and classed himself inexperienced. The Virgin Group has grown successful
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Resources are being classified into tangible and intangibles assets as the followings: *Resources of *Virgin Group Tangible Resources Intangible Resources Capabilities of Virgin Group are established by the integrated resources that assisted it to stay competitive and to outdo its competitors. Valuable capabilities will aid Virgin Group to effectively tap and explore spotted opportunities as well as to minimize threats in the external environment. Should capabilities are consistently and effectively
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capabilities that link companies within the Virgin Group? * وما هي الموارد والقدرات المشتركة التي تربط بين الشركات داخل مجموعة فرجن ؟ * Which businesses should Virgin divest? * الأعمال التجارية التي ينبغي أن تعرى وتجرد فرجن؟ * What should be the criteria for new diversification within the Group? * ماذا ينبغي أن تكون المعايير لتنويع جديد داخل المجموعة ؟ | | | | | | 20 | | | Richard Branson and the Virgin Group of Companies in 2007* | | | | | Despite
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here are some of the factors that define Virgin’s organisational culture: ● Symbol: At Virgin “fun” and “challenge” is the key brand value and terminology. It provides a challenging and exciting working environment where the staff can show their personalities and passion. And the company name and logo “Virgin” represents its attitude and rationale when entering the new business era. ● Vision: Virgin established as the record and music business and now the umbrella of companies are operating
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Leadership Paper: Richard Branson Richard Branson has been practically a household name in the U.K. for the past 20 years and is also well respected in the business world. He is the founder of the Virgin Group‚ known for record labels‚ cellular phones‚ airlines‚ and many other business ventures. He is responsible for a $5 billion empire consisting of over 200 different companies around the world. (ICFAI‚ 2002) Branson is also known for his unique character and leadership styles‚ one who is
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published the first number of the magazine on January 26th 1968. The Virgin story started with “Student”. (Branson‚ 2014) The first time “Virgin” name came into spot light was in 1972 when‚ Branson‚ Simon Draper‚ Nik Powell and Tom Newman lunched Virgin Records. (Southern & Richardson‚ 1996) The name originated from a colleagues remark that everyone involved was a novice: “We’re complete virgins at business”. (Branson‚ 2007) Virgin Records lunched by selling records by post undercutting high-street
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“Student” with great success. Then he diversified to mail order record business. He founded Virgin Records in London‚ England‚ and started‚ entrepreneurial projects‚ expanding his business into other sectors. “Virgin Group holds more than 200 companies‚ including Virgin Galactic”. The companies run independently with independent shareholders sharing the name‚ resources and experience from the Virgin Group. Branson Leadership Leadership implies to influence other people to achieve goals‚ and
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for his Virgin Group‚ who has over 360 companies under the Virgin brand. His first succesful business just started when he was just 16 years old‚ with a student magazine. In 1970‚ the following business venture was his record mail-oder and two years later‚ he opened a chain of record stores called Virgin Records‚ which later on would be called Virgin Megastores. Mr. branson Virgin brand‚ started expanding and growing around the 1980’s when he setted up new business ventures‚ like Virgin Atlantic
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Assignment 4: Sir Richard Branson‚ Chairman‚ Virgin Group‚ Ltd. Case Study Mysherri Rhodes Instructor: Bess White Bus 520: Leadership and Organization February 25‚ 2012 Describe Branson’s leadership style in terms of the leadership models addressed in Chapters 10 and 11 and evaluate the likely effectiveness of that style in the U.S. today. Sir Richard Branson‚ founder and chairman of Virgin Group Ltd.‚ has created a multi-billion dollar enterprise‚ which includes: airlines‚ records
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