Working Paper Series British Airways and Balmer’s AC3ID Test of Corporate Brand Management Professor John M T Balmer Dr Helen Stuart Working Paper No 04/26 July 2004 The working papers are produced by the Bradford University School of Management and are to be circulated for discussion purposes only. Their contents should be considered to be preliminary. The papers are expected to be published in due course‚ in a revised form and should not be quoted without the author’s permission. W O R
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STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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THE COMPETITIVE ENVIRONMENT OF VIRGIN ATLANTIC AIRWAYS Introduction The Virgin Atlantic Airways is a UK-based private international airline that started operation in 1982. Flying up to 20 destinations in North America‚ Asia and Africa‚ it is 51% owned by Virgin Group and 49% owned by Singapore Airlines (Wikipedia). It competes with other local and international airlines including British Airways‚ the biggest and leading in UK. In 2005‚ it posted $2.5B in sales and $40M net income
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Corporate Restructuring is the corporate management term for the act of reorganizing the legal‚ ownership‚ operational‚ or other structures of a company for the purpose of making it more profitable‚ or better organized for its present needs. Alternate reasons for restructuring include a change of ownership or ownership structure‚ demerger‚ or a response to a crisis such as positioning the company to be more competitive‚ survive a currently adverse economic climate‚ or poise the corporation to move
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Virgin Mobile has strategically shaped its marketing mix to appropriately target the younger demographic. First‚ lets look at it’s the product element. The younger demographic is more open to new things like text messaging‚ downloading information from their phones‚ ring tones‚ faceplates‚ graphics‚ having access to popular entertainment on their phone‚ etc. For younger people‚ phones are less of a tool and more of a fashion accessory or personal statement. To appeal to these needs‚ Virgin Mobile
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Indonesia Indonesia is a vast archipelago with a population of around 240 million‚ and has‚ over the years‚ experienced significant growth. Local partners were essential to manage the appropriate connections in a country that was rapidly developing but which still suffered from weak infrastructure‚ law enforcement‚ and rampant corruption‚ making every aspect of operations‚ including obtaining permits‚ buying land‚ hiring personnel‚ procuring inputs and distributing products‚ a challenge
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2. Introduction ………………………………………………………………………….... 3 2.1 Company Overview ……..………………………………………………… 3 2.2 Company Perspectives …………………….………………………………. 4 2.3 Virgin’s Business Model …………………………………………………... 4 2.4 Virgin’s Corporate Strategy …………………….………………………..... 5 3. Case Study Analysis: The House That Branson Built: Virgin’s Entry Into The New Millennium .………………………………………………………………………. 9 3.1 To what extent does Branson’s strategic thinking fit the generative reasoning
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Marketing Plan of Virgin Media 1. Terms of reference This report describes the marketing plan for Virgin Media a major player in the Digital television market in UK. Virgin Media (formerly NTL Incorporated) is an UK-based entertainment and communications company. In February 2007‚ the company’s name was changed from NTL Incorporated to Virgin Media. It provides television‚ broadband‚ fixed line telephone and mobile telephone services
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characteristics of a typical entrepreneur are irreconcilable with a corporate career. Large organisations are by their nature bureaucratic and as such promote an environment in which the entrepreneur cannot survive. Prepare a discussion paper in essay style in which you survey the arguments for and against the above quotation‚ and then justify your own position. In your answer‚ provide very many examples of entrepreneurs and corporate managers‚ from your reading and your own experience‚ to illustrate
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Executive summary Virgin Australia is a well known Industry Airline all through the world. In this report I will explain about an analysis of Virgin ’s present position and to focus the conduct of the industry regarding whether it is performing above or beneath desire. On the foundation of this analysis‚ suggestions are suggested to help the organization with answers for help to avoid failure if such circumstance was to happen. The report is structure as takes after: In the first area I will
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