Environmental Scan MGT/498 April 25‚ 2011 John Waltbillig Environmental Scan There are two things that could affect an environmental scan; they are internal and external environments. Benefits can arise from doing an environmental scan on a business‚ which in turn can only add to the value of the business. Two companies will be covered; their internal and external environments will be described using an environmental scan. What competitive advantages each company has and what strategies(s)
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FAST FOOD ENVIRONMENTAL SCAN 2014 OVERVIEW OF INDUSTRY The Australian and New Zealand Standard Industrial Classification (ANZSIC) code for Fast Food is Division H/Sub-division 45/ Class 4512. The Fast Food market in Australia has experienced a vigorous growth over the last decade as Australians are making eating out a way of life. Once dominated by hamburgers‚ the Fast Food Industry has undergone a health kick over the five years through 2013-14 which has led to a 3.0% per annum rise in industry
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THE VIRGIN GROUP PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an "endorsement brand that could not always offer real expertise to the businesses which it is associated". So the real question is "Can The Virgin Group be good/successful in every business it gets into?" "Are they really adding a real value to each business/customer? * What will happen if a customer has a bad experience with any of the product
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supplies‚ distribution‚ and retail. Virgin Group Limited is one of the best-known conglomerations in the entire world. This British conglomeration is among the most varied and compelling companies on earth‚ and provides a dizzying array of products and services among its business units. From somewhat humble beginnings as a mail-order business‚ Branson and his partners gradually expanded the reach and scope of the Virgin Group’s business. Today‚ Virgin Group is a player in a wide variety of industries
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1 Virgin Group’s mission and values The Virgin group comprises is composed by over 200 companies with more than 25‚000 employees worldwide. It has revenues of about 7 billion‚ and has become one of the world’s top 50 brands. Although there is no official mission‚ we can infer that by the company statements throughout the years: Be the shopper victor‚ by delivering brand values‚ which are: value for currency‚ superior quality‚ dazzling customer
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gratefully and lovingly remembered. Summary Virgin Atlantic is the second largest long haul airline in the UK and the third largest European carrier over the North Atlantic (Virgin Atlantic‚ 2011) founded by Richard Branson in 1984. Lot of lessons can be learnt by studying the management and leadership skills of Virgin Atlantic. The specific business model of the organisation with uncommon practices of traditional business doctrine had made Virgin Atlantic to soar within a short time. The transformational
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SWOT Analysis of Virgin Group 1. STRENGTHS Strong brand name. Experienced in two different kinds of distribution - Stationary trade - Mail ordering Location. - Geopolitical position is good for business. Co-existence in the region of 2 seaports and an international airport with direct possibility of export. - Variety of exports possibilities. Large land resources. - Existence of a powerful technical basis and building firms. Ecologically clean environment. - > 100
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Virgin Group Virgin group is one of the leading international investment group and one of the famous and respected brands in the world. The founder that is Sir Richard Branson has successfully grow his company business in sectors ranging from mobile telephony‚ travel‚holiday‚ leisure‚ services‚ music‚ financial and health & wellness. Their group have employ more than 50‚000 people around the world and their services are provided over 50 countries. Every manager of their group have four management
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Employed by Virgin Group From its beginning as a start-up‚ the Virgin Group still utilizes the same strategic model‚ which entails devolving from its original values and culture. Markedly entrepreneurial‚ Virgin group has no headquarters even though it has overseen an extended period of considerable growth and persistent profitability. Uniquely‚ even though lacking a specific corporate structure‚ Branson‚ his advisers and senior executives are observed to establish a team capable of guiding Virgin Group’s
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RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious‚ Richard Branson’s Virgin Group has experienced several problems. In the short-term‚ brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset‚ protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures
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