DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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Sir Richard Branson Case Study Bus 520 Lucas jackson Overview – Virgin Group‚ Ltd. The Virgin Group‚ Ltd. is a British based venture capital organization founded by Richard Branson‚ incorporated in 1989. The focus of their business group is travel‚ entertainment‚ and lifestyle‚ and while actually incorporating as a venture capital group in the late 1980s‚ they had a number of activities in the 1970s. To date‚ Virgin has created more than 300 companies globally‚ employing over 50‚000 people
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Richard Branson’s Leadership Holding more than 200 companies in more than 50 countries‚ including the recent Virgin Galactic‚ a space-tourism company‚ the virgin group is a business force like few others (Biography.com‚ 2014). Employing approximately 50‚000 people worldwide this international investment group was originally set up as a mail-order record business the Virgin Group has gone on to grow in various business sectors ranging from mobile communications‚ transportation‚ travel‚ financial
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September 12‚ 2010 The Success of Richard Branson and His Influence on Management Richard Branson was a young entrepreneur‚ who became a billionaire. Branson success was achieved through personal goals. His personal goals lead him to business goals. He obtained his business goals‚ by using his everyday experiences among interaction with people to his organizations. Richard used management skills‚ management challenges‚ and the management process‚ (planning‚ organizing‚ leading‚ and controlling)
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|Virgin Atlantic airways | |Human Resource Management | | | |
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International Entrepreneurship and Innovation MGT5180 Date: 27/10/2013 Tutor: Professor Marian Jones Word count: 4861 Group: 8 Degree:MSC Finance and Mangement CONTENT Abstract This report aims at examining the entrepreneur and entrepreneurship‚ as well as the inner relationship between them from the angle of the principle theories of entrepreneurship and innovation. The major approach adopted is choosing three specific firms and making comparison and contrast. In
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Running head: Contemporary Business- BUS 508 April 28‚ 2012 Assignment #2 Diversification Strategies “Virgin Group and Benetton Group” Gilbert Feliciano II Professor- Dr. Brian Collins Strayer University CONTEMPORARY BUSINESS- BUS 508 2 ABSTRACT The diversification literature has largely focused on the degree of applicability of firm resources to a new industry: A firm should diversify into more related industries since synergistic benefits decrease with the distance between
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Introduction While discussing about virgin group‚ virgin group is the crucial aspects when it comes to a recognized international leading investment group and brands. Virgin start to experience in 1970 lead by Sir Richard Branson based in London‚ United Kingdom. which has been expected to engage efficiently in business form between mobile telephony‚ travel‚ financial services‚ leisure‚ music‚ holidays‚ health‚ wellness‚ broadband‚ TV‚ radio which operates in Asia‚ Europe‚ North America‚ Africa
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record company called Virgin to help fund his magazine. He was then able to expand his business venture‚ adding a record shop in Oxford Street and then able to build a recording studio in 1972. Richard is one of the richest people in the world with a net worth of $4.6B‚ also making him one of the most successful entrepreneurs in the world as well. He named his business “Virgin”‚ simple because he was new to the business world and classed himself inexperienced. The Virgin Group has grown successful
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Leadership in Virgin Group Company History: Virgin Group is a diversified grouping of more than 200 privately held companies. The largest of these are Virgin Atlantic Airways‚ the number two airline in the United Kingdom; Virgin Holidays‚ a vacation tour operator; Virgin Rail‚ the second largest U.K. train operator; the Virgin Retail Group‚ which operates numerous Virgin Megastores‚ a retail concept featuring videos‚ music CDs‚ and computer games; and Virgin Direct‚ which offers financial services
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