virgin america Analysis & Strategic Plan strategic management 780-634 Michele K. Masterfano‚ DBA LeBow College of Business Drexel University Summer 2012 Table of Contents OVERVIEW 1 Fast Facts 1 ENVIRONMENT 3 Internal Analysis 3 Company Structure 3 Company Culture 3 Operations & Logistics 3 Triple Bottom Line 3 SWOT 3 External Analysis 5 Competitive Environment 5 Summary 8 External SWOT Analysis
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1. Given Virgin Mobile’s target market (14 to 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which option would you choose and why? In designing your pricing plan‚ be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.). I believe Virgin Mobile has two options. The first option is the obvious for their target market and any new
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Virgin Media Inc. is a company which provides fixed and mobile telephone‚ television and broadband internet services to businesses and consumers in the United Kingdom. Its executive office is in New York City‚ United States and its operational headquarters are in Hook‚ United Kingdom.[2] The company has been a subsidiary of Liberty Global since June 2013. The company was formed in March 2006 by the merger of NTL and Telewest‚ which created NTL:Telewest. A further merger with Virgin Mobile UK
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CHAPTER 3: THE MACRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The macro environmental analysis is the first step in creating the Environmental Analysis. The macro environment examines the general business climate as it relates to the organization‚ but has nothing to do with the organization itself. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The acronym for the macro analysis is “STEEP.” The five areas of interest are Socio-cultural
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happened in those months and we hope you’ll find this report a good way to find out about our progress‚ as well as what you can look forward to hearing about in reports to come. There’s no getting away from the fact that aviation impacts on the environment‚ so we’re doing what we can to promote sustainable solutions for our business and the wider industry. The next few pages detail the steps we’re taking to improve our environmental performance across a range of areas‚ as well as to drive sustainable
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Written Macro Assignment True/False Questions. Read each statement carefully‚ and neatly write the word TRUE on the line next to the statement if you believe the statement is true‚ or neatly write the word FALSE on the line next to the statement if you believe the statement is false. ______T____ 1. Do…Loops are used in macros to repeat lines of code until or while a specified condition is met. _______F___ 2. The area where macro code is displayed in Visual Basic is
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There is nothing that will prevent Virgin from competing to an untapped market. Threat of Substitutes Weak o There are very few substitutes available that offer mobile and immediate communication. Alternative like pagers are outdated & this target market cannot afford sophisticated PDA service. Degree of Rivalry Strong o Competitors have brand recognition in the US and have the majority of the market share. Financial Analysis: Initially‚ Virgin may have no great profits since
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Reading Journal The Virgin of Guadalupe: Symbol of Conquest or Liberation? By Jeanette Farrot Peterson When reading “The Virgin of Guadalupe: Symbol of Conquest or Liberation?“ It was clear to me that the Virgin of Guadalupe is a powerful cultural symbol of Mexican identity and nationhood. In colonial times the Virgin of Guadalupe was interpreted as a native‚ loving and forgiving mother‚ the intercessor to God the Father and his son‚ Jesus Christ. Today Guadalupe has been reinterpreted as an
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QUIZ ON CONCEPTS OF DEMAND‚ SUPPLY AND MARKET PRICE 1. THE LAW OF DEMAND SUGGESTS THAT AN INCREASE IN THE PRICE OF GOOD X DECREASES THE DEMAND FOR GOOD X. True False [1 pts.] 2. A DEMAND CURVE SHOWS THE [1 pts.] AMOUNTS OF GOODS THAT SELLERS SELL WHEN INCOME‚ PRICES OF RELATED GOODS‚ AND EXPECTATIONS CHANGE. True False 3. AN INCREASE IN THE WAGES OF COAL [1 pts.] MINERS DOES NOT CAUSE A DECREASE IN THE SUPPLY OF COAL. True False 4. THE LAW OF SUPPLY SUGGESTS THAT THE ELIMINATION
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Virgin Mobile Paper A Case Study Analysis Presented to: 1 I. CASE SUMMARY Virgin‚ a U.K. based company led by Sir Richard Branson‚ has had a history of brand extension resulting to 200 different corporate entities. One of which is Virgin Mobile which has decided to expand to USA based on their success in the U.K. market. Dan Schulman‚ Virgin Mobile USA CEO‚ is tasked to lead the expansion to the U.S. and has decided to focus on consumers aged 15-29 given that there is low penetration
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