"Virgin group marketing concept" Essays and Research Papers

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    Like a Virgin

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    It is basically a little plastic bag full of fake blood that explodes during the defilement. A trick worthy of the best illusionists. Originally‚ it was a sex-toy made by a Japanese company. Years after‚ a smart Chinese company‚ Gigimo‚ took this concept and started making cheap artificial hymens and selling them in Arab countries. We can now find these gadgets in some souks in Casablanca or Rabat for less than 300 dirhams (Roucaute). If Moroccan women are using those two methods these days to recreate

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    Virgin Mobile

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    potential competition which may offer a much better deal. Virgin Mobile became aware of this cellular anarchy and had to decide what pricing strategy would best attract their target niche and offer them unbeatable value so that competitors could not enter into the same market easily. Alternative 1 -Clone the Industry Prices The first pricing strategy Virgin mobile considered was to copy the current industry pricing structure. The angle was that Virgin was to offer the same prices that of their competitors

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    The Virgin of Guadalupe

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    Reading Journal The Virgin of Guadalupe: Symbol of Conquest or Liberation? By Jeanette Farrot Peterson When reading “The Virgin of Guadalupe: Symbol of Conquest or Liberation?“ It was clear to me that the Virgin of Guadalupe is a powerful cultural symbol of Mexican identity and nationhood. In colonial times the Virgin of Guadalupe was interpreted as a native‚ loving and forgiving mother‚ the intercessor to God the Father and his son‚ Jesus Christ. Today Guadalupe has been reinterpreted as an

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    Virgin Blue

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    VIRGIN BLUE UNDERSTANDING EXTERNAL ENVIRONMENT 1. Attractiveness of the Industry 1a. Identify the industry‚ product segments and value chain The industry is the Australian airline industry (global). Core activities cover providing travel services to leisure travellers in Australia and overseas‚ including flights‚ travel insurance‚ holiday packaged deals‚ and freight business. Products segments including ▪ Business travel ▪ 57.1% of industry revenue ▪ full-fare ▪ business &

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    Leadership in Virgin

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    Leadership in Virgin Established by Sir Richard Branson 22 years ago‚ Virgin Atlantic has become Britians second largest airline. It operates 37 aircraft‚ employs 9000 staff and flies more than 4.5 million passangers a year to some of the worlds major cities. After the slump in air travel following 9/11 Virgin Atlantic went through a period of rapid growth. Virgin Atlantic introduced a leadership development program that was led by business objectives rather than HR process and fitted into

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    International Marketing Plan for SABRA GROUP Presented to: Dr. Nehal Elnaggar Presented By: Mohamed Sabra Ahmed Farouk Index * Introduction * Market vision * Mission * Goals * Classifying our customers according to Their Job‚ business sectors‚ country * The marketing strategy stages * SWOT Matrix * Competitive & Cooperative Tactics * Competitive Advantage * Pricing Strategy * Marketing Strategy * Customer Service for gaining loyalty

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    The Virgin Suicides

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    Paper 1 – The Virgin Suicides Throughout The Virgin Suicides‚ Jeffrey Eugenides uses several symbols and metaphors to describe and portray the feelings of the Lisbon family. Since the novel is narrated in first person it is important to interpret these symbols and metaphors in an attempt to gain inside meaning from a perspective other than the narrator’s. One of the symbols present throughout the novel is the physical appearance of the Lisbon house. Over the course of the novel‚ the Lisbon house

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    rP os t CASE: SPM-5 DATE: 7/22/03 VISA SPONSORSHIP MARKETING op yo Visa was the world’s leading payment brand and its vision was to be “The World’s Best Way to Pay.” In 2002‚ Visa-branded cards (credit; debit and prepaid; corporate; purchasing and business products)1 generated more than $2.4 trillion in annual volume; totaled more than one billion cards worldwide‚ and were accepted in over 150 countries and territories. Visa was among the most globally recognized brands and it held

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    The Virgin Suicides

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    The Virgin Suicides is about the deaths of five young sisters in the Grosse Point‚ Michigan neighbourhood where they lived during the 1970s. The five young sisters were thirteen-year-old Cecilia Lisbon‚ fourteen-year-old Lux Lisbon‚ fifteen-year-old Bonnie Lisbon‚ sixteen-year-old Mary Lisbon‚ and seventeen-year-old Therese Lisbon. The four older girls‚ particularly Lux‚ who caught the attention and desire of the young men in the area. This novel has an extremely odd first person plural written work

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    Virgin Atlantic

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    Problem Statement Virgin will enter the US mobile market in July 2002 and needs to define a pricing strategy that would attract and retain one million subscribers by the end of year one and three million subscribers by the end of year four without triggering off competitive reactions. Situation Analysis Virgin is one of the most recognized brands in the UK with over 200 brand extensions that stand for fun‚ honesty and value for money. Despite a recent failure in Singapore‚ the company wanted to enter

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