DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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Running head: Contemporary Business- BUS 508 April 28‚ 2012 Assignment #2 Diversification Strategies “Virgin Group and Benetton Group” Gilbert Feliciano II Professor- Dr. Brian Collins Strayer University CONTEMPORARY BUSINESS- BUS 508 2 ABSTRACT The diversification literature has largely focused on the degree of applicability of firm resources to a new industry: A firm should diversify into more related industries since synergistic benefits decrease with the distance between
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Subject: Differences between Richard Branson and Vijay Mallya Analytical Summary This report analyses the differences between the leadership of Virgin Group’s Founder Richard Branson and UB Group’s Chairman Vijay Mallya. The two leaders operate in a wide range of industries‚ and live very public lifestyles‚ promoting both themselves and their companies through their activities. This is done with a view to determine which leadership style is better suited to the environment they are operating in
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Level of Success: Virgin Atlantic Airway Invests in Africa Submitted by: Xuejun Qi (Serena) Submitted to: Glenda Fish Academic Communication 5A Due Date: 2014.2.28 Level of Success: Virgin Atlantic Airway Invest in Africa Executive summary This report illustrates two ways that Virgin Atlantic Airway uses to invest successfully in Africa. The two aspects are business and local directions. These are based on company’s website‚ academic journals and newspapers. Business
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|Virgin Atlantic airways | |Human Resource Management | | | |
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Organisations may be made up of several divisions or business units. Therefore‚ when devising their strategies may well decide to adopt differing strategies – substantive growth‚ limited growth or retrenchment for different business units. a) Virgin is an example of a large and diverse organization. Describe conditions‚ which might lead them into adopting each of these three strategies. Growth in a business is described as the essence of entrepreneurship. During the organizational life
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Sir Richard Branson Case Study Bus 520 Lucas jackson Overview – Virgin Group‚ Ltd. The Virgin Group‚ Ltd. is a British based venture capital organization founded by Richard Branson‚ incorporated in 1989. The focus of their business group is travel‚ entertainment‚ and lifestyle‚ and while actually incorporating as a venture capital group in the late 1980s‚ they had a number of activities in the 1970s. To date‚ Virgin has created more than 300 companies globally‚ employing over 50‚000 people
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International Entrepreneurship and Innovation MGT5180 Date: 27/10/2013 Tutor: Professor Marian Jones Word count: 4861 Group: 8 Degree:MSC Finance and Mangement CONTENT Abstract This report aims at examining the entrepreneur and entrepreneurship‚ as well as the inner relationship between them from the angle of the principle theories of entrepreneurship and innovation. The major approach adopted is choosing three specific firms and making comparison and contrast. In
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Virgin Cola Term Paper Chapter One 1.0 Introduction 1.1 Background of the Study Global Beverage Company Limited (GBCL) is the one of the stabilized beverage company in Bangladesh. They provide soft drinks with a brand name “Virgin” which an exclusive franchise agreement with Virgin Enterprise Limited of United Kingdom. GBCL started their business in Bangladesh December in 1999. Gazipur is our only production zone and main office at Mirpur‚ Dhaka. GBCL produced soft drinks with different flavors
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England‚ Sir Richard Charles Nicholas Branson struggled in school and dropped out at age 16‚ a decision that ultimately lead to the creation of Virgin Records. His entrepreneurial projects started in the music industry and expanded into other sectors making Branson a billionaire. His Virgin Group holds more than 200 companies‚ including the recent Virgin Galactic‚a space tourism company. Branson is also known for his adventurous spirit and sporting achievements such as crossing oceans in a hot-air-balloon
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