between capabilities and resources by defining capabilities as “a special type of resource‚ specifically an organizationally embedded non-transferable firm-specific resource whose purpose is to improve the productivity of the other resources possessed by the firm” [4](p389). “[R]esources are stocks of available factors that are owned or controlled by the organization‚ and capabilities are an organization’s capacity to deploy resources”:[3] p. 35. Essentially‚ it is the bundling of the resources that
Premium Resource Firm Sustainability
Exxon Mobile are the company’s resources and capabilities. Resources One of the most reputable resources that Exxon Mobil has today is a strong brand name. Exxon Mobil operates all over the world and is recognized in every part of the world (Datamonitor‚ 2008). When people all over the world know who a company is‚ what they do‚ and where they are located‚ the company gains a unique competitive advantage over the rest of the industry. A good way to analyze this resource is to use the VRINE Model (Strategic
Premium Standard Oil Research Strategic management
Controller / Examiner Contact Number E-mail : : : : : : : : Faculty of Business & management 6 Week 9 Mirza Vejzagic EXT (8407) mirza.v@limkokwing.edu.my Group Assignment 2 ASSIGNMENT This assignment is designed and aimed to improve your analytical techniques. The assignment is worth 20% of your total grade. All groups (5 students in a group) should read Case Study Carrefour‚ and elaborate the following issues related to the Case with justifiable theories. 1. Since 2004‚ Carrefour has been in
Premium Strategic management Management Statement
1 Virgin Group’s mission and values The Virgin group comprises is composed by over 200 companies with more than 25‚000 employees worldwide. It has revenues of about 7 billion‚ and has become one of the world’s top 50 brands. Although there is no official mission‚ we can infer that by the company statements throughout the years: Be the shopper victor‚ by delivering brand values‚ which are: value for currency‚ superior quality‚ dazzling customer
Premium Virgin Group Richard Branson
RICHARD BRANSON’S VIRGIN GROUP —Problems— Although certainly notorious‚ Richard Branson’s Virgin Group has experienced several problems. In the short-term‚ brand overextension has become a threat since the company has entered multiple markets. Brand overextension leads to damaging the comprehensive Virgin brand. Since the Virgin brand itself is the company’s greatest asset‚ protecting the brand image is critical. The Virgin brand image has a connotation of value and lifestyle. Due to many joint ventures
Premium Richard Branson Virgin Group Virgin Atlantic Airways
First step: Theory on Chandler‚ find what you do best and stick to it! Holland and Barrett Provide high quality products at value for money prices. Holland & Barrett is Europe’s leading retailer of Vitamins‚ Minerals and Herbal Supplements. Our stores are a familiar sight in almost every major city and town across the United Kingdom and Ireland‚ where we operate over 620 outlets. Holland & Barrett has the benefit of over 80 years of experience in the health supplement industry. We
Premium Dietary supplement Recycling Vitamin
gratefully and lovingly remembered. Summary Virgin Atlantic is the second largest long haul airline in the UK and the third largest European carrier over the North Atlantic (Virgin Atlantic‚ 2011) founded by Richard Branson in 1984. Lot of lessons can be learnt by studying the management and leadership skills of Virgin Atlantic. The specific business model of the organisation with uncommon practices of traditional business doctrine had made Virgin Atlantic to soar within a short time. The transformational
Premium Leadership
Virgin Group Virgin group is one of the leading international investment group and one of the famous and respected brands in the world. The founder that is Sir Richard Branson has successfully grow his company business in sectors ranging from mobile telephony‚ travel‚holiday‚ leisure‚ services‚ music‚ financial and health & wellness. Their group have employ more than 50‚000 people around the world and their services are provided over 50 countries. Every manager of their group have four management
Premium Marketing Strategic management Management
Background of VIRGIN In 1968 a guy named Richard Branson started the Student magazine and that was the starting of his revolutionary business career and from that time Branson did not have to look back ever. Now today Branson has the huge size of his business which is VIRGIN BUSINESS GROUP. This group owns more than 200 companies. “Branson” and “VIRGIN” is now a symbol of a famous brand all over the world. VIRGIN group holds a pretty number of companies. Most popular VIRGIN companies are VIRGIN Money
Premium Virgin Group Richard Branson
THE VIRGIN GROUP PROBLEM: * The Virgin Group is so unrelated diversified that it has been criticized by some commentators because it has become an "endorsement brand that could not always offer real expertise to the businesses which it is associated". So the real question is "Can The Virgin Group be good/successful in every business it gets into?" "Are they really adding a real value to each business/customer? * What will happen if a customer has a bad experience with any of the product
Premium Virgin Group Richard Branson