1. Introduction Virgin Group is the use of Virgin as a brand name and a number of enterprises Group; it is one of the UK’s largest private companies that founded by famous British businessman Richard Branson. The Group business start with music business‚ now it develops includes tourism‚ aviation‚ and entertainment and so on. Richard Branson holds the control power over the brand Virgin‚ but its subordinate institutions are different and complicated. Each of the virgin group company is independent
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DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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Strategic Thinking Article Summary In the article “Enhancing that ability to think strategically: A learning model”‚ the authors shows that: Studies have recognized the absence of strategic thinking as a major lack in organizations performances (Casey;Goldman‚2010) and that strategic thinking is an activity stipulated to benefit organizations (Casey;Goldman‚2010). The purpose of the article is to bring awareness and to gain understanding of the development of strategic thinking to adult
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STRATEGIC THINKING Contents Introduction 3 Perspectives of strategic thinking 4 Rational thinking perspective 4 General thinking perspective 5 A model of elements of strategic thinking 6 System perspective 6 Intent focused 6 Intelligent opportunitism 7 Thinking in time 7 Hypothesis driven 7 Levels of strategic thinking 7 Strategic Thinking at the Individual Level 7 Strategic Thinking at the Organizational Level 7 The strategic thinking process 8 Bibliography 10
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and Government officials a lot about cooperative working and strategic planning. Each American involved most likely has a different story to tell about the War from the ground soldiers all the way up to President Johnson. However‚ each participated in a mission driven cooperative work environment with many different thinking styles. These styles included strategic thinkers‚ tactical planners‚ and logisticians to name a few. Each thinking style plays a critical role in the development and progression
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Strategic Thinking The central research topic of the article “Enhancing the Ability to think strategically: A learning model” (Casey and Goldman 2010) is Strategic thinking‚ the various methods and ways individuals and firms develop the learning of their management. The purpose of the article‚ based on reading the context is to address the issues in strategic thinking theories and propose a research model for strategic thinking. After a series of study on other works on strategic
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Strategic Thinking and Strategic Leadership Abstract The purpose of the study is to evaluate and discuss the concepts of strategic thinking and strategic leadership to gain competitive advantage for organizations. For this‚ every aspect related to strategy is discussed. The study starts with introducing the concept of strategy‚ strategic thinking‚ strategy analysis‚ strategic leadership‚ strategic implementation and learning organization. Thus‚ the challenge to managers is to decide on strategies
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2012 PP. 71-84 Strategic Thinking; a Practical View Ehsan sharifi * M.A. student in EMBA‚ Qom College‚ University of Tehran‚ Iran (Received: 9 October 2011; Accepted: 28 March 2012) Abstract The purpose of this paper is to clarify some of salient issues surrounding the concept of strategic thinking. After a historical overview of the evolution of strategic thinking‚ debate about types of thinking and different of definitions‚ I review research across the field of strategic management to find
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U.S. Army War College Carlisle‚ PA AY13 NICIAS: A Classic Study in Strategic Thinking BY Julius A. Rigole LTC‚ USA A guided response paper presented to the faculty of the U.S. Army War College‚ in partial satisfaction of the requirements of the Theory of War and Strategy (TWS) course. The contents of this paper reflect my own personal views and are not necessarily endorsed by the U.S. Army War College or the Department of the Army. 7 September 2012 STS‚ Seminar 25 Root Hall
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Count 868 Final Draft Groupthink Have you ever been in a group of people where the group decision is different from your thoughts but you reject to speak up because of the group pressure? The Sociological idea of an individual losing control of their behavior when they are in a group is defined as Groupthink. Some recent studied prove that when humans are in group‚ their actions are directly affected by the interaction with the group. In addition‚ there are evidences in which proves that groupthink
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