STUDENT: | Louis-Claude ROUX | PROFESSOR: | Philippe René Gillet | CASE: Virgin Mobile USA “Pricing for the first time” | DATE: 20/02/2012CLASS: MBS-Entrepreneuriat | PART I) ANSWERS BASED ON MY “GUT FEELINGS” Virgin Mobile targets the 14 to 24-year-olds market. The case lays out three pricing options. Which option would you choose and why? I would go for option number two for several reasons. The first one is that I think offer number one is not sufficiently different from the rest
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Based on the passage from The Miraculous Apparition of the Virgin of Guadalupe‚ the main word seemed to be “Her.” It was very interesting to go from reading a poem about a woman who was constantly being oppressed and silenced for her gender (“To a Gentleman of Peru”) to go on to read a story about a man being called to worship a woman. Despite the conflict between the Spanish and the Native Americans‚ both cultures had similarities regarding their physical traits as well as their treatment of women
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-1- THINKING STRATEGICALLY What is Strategic Behaviour? The following few pages provide an overview of the course‚ Strategic Game Theory for Managers. How should people behave in society? Our answer does not deal with ethics or etiquette. Nor do we aim to compete with philosophers‚ preachers‚ or even Emily Post. Our theme‚ although less lofty‚ affects the lives of all of us just as much as do morality and manners. This course is about strategic behavior. All of us are strategists‚ whether we
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Problem Statement Virgin Mobil is venturing into the US market and their launch date is July 2002. The company’s goal is to have one million total subscribers by the end of the first year and three million by year four. In order to achieve their goals‚ the company has to come up with a competitive pricing strategy to attract and retain customers in an already mature market. Recommended course of action Despite a mature US market‚ the cellular service industry has a market penetration of only
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STRATEGIC MANAGEMENT COURSE NOTES Pearce II and Robinson Jr (1997) define strategic management as “the set of decisions and actions that result in the formulation and implementation of plans designed to achieve a company’s objectives”. Critical tasks: Formulate the company’s mission including broad statements about its purpose‚ philosophy and goals Develop a company profile that reflects its internal conditions and capabilities Assess the company’s external environment‚ including both the
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Advanced strategic thinking; how to apply chaos and complexity theories in strategy? In order to answer this question‚ an explanation of the terms ‘strategy’‚ ‘chaos theory’ and ‘complexity theory’ is needed. Strategy One of the best definitions of strategy is provided in Ghemawat’s book "Strategy and the Business Landscape" is a quote from Alfred D. Chandler‚ Jr: “Strategy can be defined as the determination of the basic long-term goals and objectives of an enterprise‚ and the adoption of
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Applied Buyer Behavior in Global Context Module Code: MGT 5A1 Applied Buyer Behavior in Global Context Module Code: MGT 5A1 Analysis of Virgin Atlantic Commercial 2010. Available link at: http://youtu.be/lGyp1I39eho Module tutor: Jenny Bratherton Word Count: 2606 Analysis of Virgin Atlantic Commercial 2010. Available link at: http://youtu.be/lGyp1I39eho Module tutor: Jenny Bratherton Word Count: 2606 By Maria Timchenko By Maria Timchenko Table of Contents: 1.
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American Beauty and The Virgin Suicides: Living in Suburbia “I hadn’t realized how many arcane pursuits there were out in suburbia.” This quote by Robert Drewe‚ begins the mysteries that lie under the rugs in a suburban home. The movies‚ The Virgin Suicides and American Beauty‚ expose the elements of confinement‚ loneliness‚ and image‚ which most suburban families try to disguise. Behind the picket fences‚ and beautiful homes‚ lies a secret‚ which these movies revel in such a manor it baffles people
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Abstract The primary purpose of this paper is to identify how critical thinking skills contribute to confident‚ quality decisions‚ how critical thinking assisted me in my decision to become an occupation therapist as well as in my choice to attend the University of ------------. According to Michael Scriven and Richard Paul in their work Defining Critical Thinking ‚ critical thinking is defined as the "intellectually disciplined process of actively and skillfully conceptualizing‚ applying‚ analyzing
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Virgin Airlines Uses Chatter Abstract The following case study undertakes the situation of Virgin Airlines and their desire to retain their cutting edge of company culture and customer experience. Virgin‚ a long time user of Salesforces’ CRM IS‚ added Salesforces’ Chatter application to their system to improve communication with employees and enhance their customers experience by putting Chatter at the customers fingertips. Business Problem / Objective Defined Virgin
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