International Entrepreneurship and Innovation MGT5180 Date: 27/10/2013 Tutor: Professor Marian Jones Word count: 4861 Group: 8 Degree:MSC Finance and Mangement CONTENT Abstract This report aims at examining the entrepreneur and entrepreneurship‚ as well as the inner relationship between them from the angle of the principle theories of entrepreneurship and innovation. The major approach adopted is choosing three specific firms and making comparison and contrast. In
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RECENT PAST INTRODUCTION Virgin Group limited is a venture capital conglomerate founded in 1970 by Sir Richard Branson with interest in transportation‚ travel‚ mobile‚ financial services‚ media‚ music and fitness. It employs about 50‚000 people in more than 30 countries‚ comprising of 300 companies and brand‚ with 11.5 billion pounds in revenue as at 2009‚ (Virgin website).
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Sir Richard Branson Case Study Bus 520 Lucas jackson Overview – Virgin Group‚ Ltd. The Virgin Group‚ Ltd. is a British based venture capital organization founded by Richard Branson‚ incorporated in 1989. The focus of their business group is travel‚ entertainment‚ and lifestyle‚ and while actually incorporating as a venture capital group in the late 1980s‚ they had a number of activities in the 1970s. To date‚ Virgin has created more than 300 companies globally‚ employing over 50‚000 people
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Resources are being classified into tangible and intangibles assets as the followings: *Resources of *Virgin Group Tangible Resources Intangible Resources Capabilities of Virgin Group are established by the integrated resources that assisted it to stay competitive and to outdo its competitors. Valuable capabilities will aid Virgin Group to effectively tap and explore spotted opportunities as well as to minimize threats in the external environment. Should capabilities are consistently and effectively
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critical part of strategic planning and management process. "Failure to correctly identify and assess risks may result in market blunders‚ policy disasters‚ and or organizational crisis. It is essential for success to identify‚ assess and adapt their strategies to the environment ’ ’ (Stoffels‚ 1982). Managing an international business is different from managing a domestic business for at least four reasons: (i) countries are different‚ (ii) the range of problems confronted by a manager in an international
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aspects of our daily experience and job opportunities‚ as he has shown by Student magazine‚ Virgin-discount music‚ Virgin Records‚ Virgin Airlines a.k.a. Virgin Atlantic‚ and Virgin Group Ltd. Richard Branson’s management skills and managerial competencies have enabled him to his collection of companies under the brand “Virgins.” Branson management skills influenced his businesses; one example is the Virgin Group’s main focus was to provide services rather than producing products‚ this lead to customer
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here are some of the factors that define Virgin’s organisational culture: ● Symbol: At Virgin “fun” and “challenge” is the key brand value and terminology. It provides a challenging and exciting working environment where the staff can show their personalities and passion. And the company name and logo “Virgin” represents its attitude and rationale when entering the new business era. ● Vision: Virgin established as the record and music business and now the umbrella of companies are operating
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Richard Branson’s Leadership Holding more than 200 companies in more than 50 countries‚ including the recent Virgin Galactic‚ a space-tourism company‚ the virgin group is a business force like few others (Biography.com‚ 2014). Employing approximately 50‚000 people worldwide this international investment group was originally set up as a mail-order record business the Virgin Group has gone on to grow in various business sectors ranging from mobile communications‚ transportation‚ travel‚ financial
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|Virgin Atlantic airways | |Human Resource Management | | | |
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discuss about the Ansoff Matrix. The matrix contains 4 strategies; 1. Market Penetration Selling more of the same to the same types of people 2. Product Development Selling new products to existing customers 3. Market Development Selling the existing products to new types of consumer 4. Diversification Selling new products to new consumer In this report each strategy will be discussed on when to implement the strategy‚ the risk level of the strategy and the overall conclusion made from the research
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