Organisations may be made up of several divisions or business units. Therefore‚ when devising their strategies may well decide to adopt differing strategies – substantive growth‚ limited growth or retrenchment for different business units. a) Virgin is an example of a large and diverse organization. Describe conditions‚ which might lead them into adopting each of these three strategies. Growth in a business is described as the essence of entrepreneurship. During the organizational life
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RECENT PAST INTRODUCTION Virgin Group limited is a venture capital conglomerate founded in 1970 by Sir Richard Branson with interest in transportation‚ travel‚ mobile‚ financial services‚ media‚ music and fitness. It employs about 50‚000 people in more than 30 countries‚ comprising of 300 companies and brand‚ with 11.5 billion pounds in revenue as at 2009‚ (Virgin website).
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Leadership in Virgin Group Company History: Virgin Group is a diversified grouping of more than 200 privately held companies. The largest of these are Virgin Atlantic Airways‚ the number two airline in the United Kingdom; Virgin Holidays‚ a vacation tour operator; Virgin Rail‚ the second largest U.K. train operator; the Virgin Retail Group‚ which operates numerous Virgin Megastores‚ a retail concept featuring videos‚ music CDs‚ and computer games; and Virgin Direct‚ which offers financial services
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Richard Branson’s Leadership Holding more than 200 companies in more than 50 countries‚ including the recent Virgin Galactic‚ a space-tourism company‚ the virgin group is a business force like few others (Biography.com‚ 2014). Employing approximately 50‚000 people worldwide this international investment group was originally set up as a mail-order record business the Virgin Group has gone on to grow in various business sectors ranging from mobile communications‚ transportation‚ travel‚ financial
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Intoduction It is said that management principles can be traced back as far as 5000 years‚ which has provided considerable amount of time to refine and develop these principles into efficient and successful ideologies. Throughout history‚ management practise has evolved thanks to a number of pioneers who have veered away from the norm to revolutionise views on what it means to be a good and efficacious manager. Both Robert Owen and Richard Branson can be seen as frontrunners of their time‚ performing
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aspects of our daily experience and job opportunities‚ as he has shown by Student magazine‚ Virgin-discount music‚ Virgin Records‚ Virgin Airlines a.k.a. Virgin Atlantic‚ and Virgin Group Ltd. Richard Branson’s management skills and managerial competencies have enabled him to his collection of companies under the brand “Virgins.” Branson management skills influenced his businesses; one example is the Virgin Group’s main focus was to provide services rather than producing products‚ this lead to customer
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Subject: Differences between Richard Branson and Vijay Mallya Analytical Summary This report analyses the differences between the leadership of Virgin Group’s Founder Richard Branson and UB Group’s Chairman Vijay Mallya. The two leaders operate in a wide range of industries‚ and live very public lifestyles‚ promoting both themselves and their companies through their activities. This is done with a view to determine which leadership style is better suited to the environment they are operating in
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References: Kotler and Armstrong. (2000). Part 1-Understanding Marketing and the Marketing Process. In: MARKETING: AN INTRODUCTION‚ 5/E. USA: Prentice Hall. 4-6. Virgin Media UK. (2012). Introducing Virgin Media SmartCall. Available: http://customer.virginmedia.com/smartcall/. Last accessed 18th Nov 2012. ONS. (2011). Internet Access - Households and Individuals‚ 2011.Available: http://www.ons.gov.uk/ons/dcp171778_227158.pdf. Last
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|Virgin Atlantic airways | |Human Resource Management | | | |
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Level of Success: Virgin Atlantic Airway Invests in Africa Submitted by: Xuejun Qi (Serena) Submitted to: Glenda Fish Academic Communication 5A Due Date: 2014.2.28 Level of Success: Virgin Atlantic Airway Invest in Africa Executive summary This report illustrates two ways that Virgin Atlantic Airway uses to invest successfully in Africa. The two aspects are business and local directions. These are based on company’s website‚ academic journals and newspapers. Business
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